Farfetch

Ask Alison: How Browns Brook Street has recast itself as the new luxury omni-flagship



Browns Brook Street The Focus

There’s a new luxury retail destination in town and it’s a storied Mayfair townhouse that features a heady mix of culture, community and the latest personalised tech-led shopping services. DRG retail editor, ALISON FARRINGTON reports…

Apart from the appealing fact that visiting an actual store is somewhat of a novelty as we emerge post-pandemic, we are about to enter a new era of phygital retail. Phygital 2.0 plays to the strengths of being inside a physical boutique environment – all the trappings of tangible and joyous purchases plus social interaction – while having frictionless digital retail services at your fingertips.

Launching on 12 April, at a reinvented flagship location, Browns Brook Street is the manifestation of owner, Farfetch’s visionary ‘Store of the Future’ omnichannel strategy that we first heard about in 2017. (more…)



Barneys plot twist: Farfetch is in the frame as a buyer (UPDATED)



Barneys by Jean-Philippe Delhomme

An interesting update in the Barneys bankruptcy story. Online ‘marketplace’ Farfetch is apparently in the frame to buy the store, negotiations which were already taking place before the news was announced of Barneys’ Chapter 11 bankruptcy filing, according to the New York Post.

Why this is interesting. (more…)



End of an era for Barneys



Barneys by Jean-Philippe Delhomme

It’s a sad week for Barneys, which has just filed for bankruptcy. I still remember reading about this mythical store in the early 90s, and then visiting on my first trip to New York. It seemed impossibly chic and glamorous in a 90s minimalist way; I remember buying a Prada tie with my then boyfriend from the downtown NY store and feeling at the centre of the fashion universe! (more…)



Can Verishop solve the ecommerce discovery conundrum?



Can Verishop solve the ecommerce discovery conundrum

Anyone tried Verishop? The new anti-Amazon e-com platform (from former Snap Inc. exec, Imran Khan) is an online marketplace that aims to give a much more elevated experience than the soulless functionality of Amazon.

Pitched as ‘affordable luxury’ for young customers looking for contemporary brands, it’s banking on 24/7 customer service to entice customers, with free shipping and returns, making up the margins with lower marketing spend. (more…)