Business of Fashion

Meet Finematter: Net-a-Porter for jewellery



Finematter jewellery ecommerce DTC - photo by Hasse Nielsen

Watch out Net-a-Porter, Matchesfashion and Farfetch; Finematter is the fine jewellery site coming to steal your crown.

I first got wind of the Danish DTC jeweller (pay wall) a few weeks ago. Founded by Caroline Chalmer and Mie Ejdrup, two retail strategy veterans, with influencer Pernille Teisbæk on board as a creative advisor, it’s the clean, serene jewellery etailer for the #OldCeline set and, crucially, the woman who buys fine jewellery for herself. (more…)



Remember Mahabis? They’re back



Good to see the return (and improvement of) the OG Mahabis slippers.

These were all over my social media back in the early days and a huge hit with stay-at-home millennials. Until an unfortunate blip in 2018 sent the company hurtling into administration, to be rescued by Simba Sleep founder, James Cox.

Now the original slipper design has been revived as the ‘Curve’ model, a return to Mahabis’ signature silhouette with contrasting rubber sole and toe detail (more…)



Shop the post: A new Raf-ccia uniform at Prada SS21



Prada ss21

“A uniform is something that makes you feel able to think. You have to feel well, so that you are able to think.” Miuccia Prada

I wrote my fashion college dissertation on uniforms so the ‘New Prada’ SS21 collection from Miuccia and Raf was right up my strada. Specifically it took its cue from Miuccia Prada’s own uniform of skirt-sweater-kitten-heels, spliced with Raf Simons’ street sensibility. So, circle skirts with slouchy sweaters, hoodies and hole-gouged tops, 90s two-pieces of shell tops and long-legged pants, and couture coats fashioned from Re-nylon (aka fabric du jour, upcycled nylon). (more…)



Gentlewoman style: Aimé launches its own fashion line



Aimé London shirt collection

A new collection from a long-running retailer.

Aimé is a bit of a local secret in Notting Hill; the go-to destination for the likes of A.P.C and Isabel Marant for the yummy mummies of the late 90s before the rest of the world Westbourne Grove caught up. Now the Parisian garconne look is a global style trope and Aimé wants to design the uniform. (more…)