“I just don’t like being famous. You’re lying to people to try to make them seem like you’re their friend for the sole purpose of selling things to them.”
This is a worthwhile read from Vox, on the tenuous career of YouTube influencers, of whom a minority make a profitable career from selling their lifestyle to followers, while the rest are burnt out, broke, cancelled and more. Read more here.
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Emma Chamberlain
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Retail-edutainment is the latest portmanteau on my mind.
Dior is finally ready to reopen its Avenue Montaigne flagship after a two-year reno. This latest incarnation is a ‘universe of Dior’ which includes retail, restaurants and a gallery, plus a private shopping apartment that gives its guests the keys to the store – accompanied by concierges to attend to their every whim.
“I aspire to look like a ‘90s-era Gap model,” Khaite’s Catherine Holstein told Business of Fashion at her AW22 New York Fashion Week show. It’s a handy descriptor, because 90s Gap was pretty special and there’s definitely a big 90s normcore mood pervading the air at the mo.
The AW22 Khaite show had a bit of that classic Gap energy mixed with 1990s Self Service magazine – all big leather jackets, small skirts, dark tights and light shoes. (more…)
Amazing really. There’s nothing fundamentally new about Aimé Leon Dore (chinos and varsity jackets – groundbreaking!), but the branding execution, styling, casting, collabs and community-building are masterful. It’s just had investment from LVMH and it seems to be the new preppy-revivalist playbook that everyone (read: Brooks Brothers, J Crew) is following closely.