Business of Fashion

Veja performance trainers: form or function?



Veja performance trainers Condor

You should by now be no stranger to Veja. You know, the cult French eco-trainer brand seen on every tastemaker of note, recognised by its minimalist white V10 sneakers with the distinctive V logo. There was a good piece in the FT recently (sub req*) on how the brand rose to €60 million turnover.

But two things jumped out at me. (more…)



Quote of the day: Reeves Wiedeman



Anna Wintour Conde Nast

“At a toast for [GQ editor, Will] Welch at Frenchette this spring, Wintour mentioned the time he and Adam Rapoport, the editor of Bon Appétit, played basketball with LeBron James, until Welch “removed himself from the court because of a seriously damaged fingernail,” Wintour said, joking that Welch “was ahead of the curve in knowing that grooming was going to come first in the men’s world.””
Reeves Wiedeman, New York Magazine. (more…)



Watch this: the Fiorucci documentary



Fiorucci film You Will Be With Us In Paradise Nowness Disneyrollergirl

Nowness’s first long form documentary is worth a watch. You Will Be With Us In Paradise by Isaac Lock looks at the relaunch of influential fashion brand Fiorucci two years ago by Knickerbox entrepreneurs Janie and Stephen Schaffer.

The best bits are interviews with original Fiorucci collaborators Oliviero Toscani, Franco Marabelli, (the Italians have great eyewear btw), Philip Monoghan and Joey Arias. (more…)



Positive fashion: On Zalando, activist spokesmodels and profitable ethics



At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)