Until this point, Shang Xia has exemplified the quiet luxury vibe of Hermès, focusing on ‘good taste’ craftsmanship and style designed for longevity. But as hype culture accelerates in the luxury space, some wonder if we’ll now see the brand looking to attract a younger, cooler crowd. Definitely one to watch. (more…)
“I loved going shopping in London, like at Fortnum & Mason. They have these guys in uniform with white gloves there and they never rush you. They stand there forever. They’d say, “May I help you, ma’am?” and I’d say, “Mmm… maybe I’ll have this can of soup.” And they’d say, “Oh, that’s a lovely brand, ma’am—one of our most popular.” And they’d hold up the can of soup and follow you around for like an hour holding up cans of soup and boxes of biscuits and jars of all sorts of sauces… “And this one, ma’am, is so lovely with duck.” They’d go on and on. I couldn’t get over it.”
I’m a complete sucker for a classic Cartier watch, especially one reissued from the archives. This month sees the relaunch of the Tank Must de Cartier, a discreet unisex style originally released in 1977. Created at the height of the quartz watch era, it was designed to appeal to the new young Cartier customer, with its diminutive proportions, entry price point, brightly coloured dials and vermeil (gold-plated silver) hands.
Fast-forward and we’re again seeing this new youthful customer embracing old-school watches. (more…)
Gotta love the millennialisation of auction houses. From online speed auctions to hosting sales of rare Nikes to courting hype curators, the likes of Sotheby’s and Christies are pacing ahead in attracting younger demographics.
The latest initiative is a Sotheby’s boutique. Just opened at Sotheby’s‘ flagship on York Avenue in New York, the bricks-and-mortar store will rely on guest tastemakers to curate pop-up sales that hopefully mimic the adrenaline rush of scoring a hard-to-get grail item from one of its auctions. (more…)