luxury

Tiffany x Nike? WTF



Tiffany X Nike collab

Tiffany is at it again, teasing us with a new, polarising campaign.

Seeding an upcoming collab with Nike (Nike?!) with a pair of Tiffany colourway AF1s, it seems this is what you get from a 30-year-old executive VP of product and communications marketing to a new-gen customer.

Online chatter in my circles so far suggests it’s a bit of an obvious move for Tiffany and a disappointing one for Nike. Also, what’s with the black and turquoise colour combo; when was that ever good? “To say they look ‘mid’ is an understatement,” said one pundit. Ouch. (General consensus: Dior x Nike did it better.)

‘New Tiffany’ sure knows how to create a buzz. They did it with their ‘Not Your Mother’s’ fly poster campaign in 2021 and with the Basquiat-Beyonce-Jay-Z controversy the same year. I mean, whether we like the product or not, we’re all talking about it and it doesn’t drop til March 7th. I agree the sneaker design feels obvious. But they have accompanied the sneakers with sterling silver accessories – including a whistle, shoehorn, shoe brush and dubrae. (Don’t know what that is? It’s the sneaker tag – and it’s got a cute back story!)

Tiffany x Nike shoe horn

If Tiffany activates the collab in a cool way (and this is LVMH-size budgets we’re talking about), then they might score back some credibility points. We just saw it with the Yayoi Kusama x Louis Vuitton collab. Eye rolls from purists at first, replaced by awe at the scale of retail theatre and immersive digital marketing.

Let’s not forget, Alexandre Arnault is targeting a younger, hype crowd closer to his own demographic, so this sort of collab and campaign speaks to that. At the same time though, the hype beast customer is edging into middle age and may even be tiring of the sneaker-freak lifestyle. Perhaps Arnault and his ilk now need to be looking for the next psychographic to target beyond street wear…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Tiffany x Nike collaboration
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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More on floopy Birkins and not-so-pristine status bags



Floopy Birkin Mary Kate Olsen

‘Floopy’ Birkins are in the news again.

Last year I noticed the move towards not-so-pristine heritage handbags, the kind that look like they’ve been inherited from a wealthy aunt rather than bought box fresh from Luxury Promise. Vogue Business (pay wall) has dug deeper into the phenomenon with new stats from The RealReal that show people are buying visibly lived-in Hermès Birkins and Chanel Double Flaps at a lower price than the ‘mint’ standard usually expected on vintage sites. In the past, luxury resale sites wouldn’t really entertain shabbily treated luxury bags, so it’s very revealing to note the shift.

According to The RealReal’s 2023 Luxury Consignment report, demand has doubled for luxury bags in ‘fair’ condition since the site started accepting them for resale last year. In a global cost of living crisis, it seems there’s still many a consumer who wants to flex a status bag. These lived-in luxuries provide a gateway for those consumers, letting them buy them for 33% less than their ‘perfect’ cousins. In the ‘fair’ condition category, unsurprisingly 60% of the market goes to heritage brands – Chanel, Louis Vuitton, Hermès and co.

As Milton Pedraza, CEO of the Luxury Institute commented in the FT while discussing the resilience of legacy brands and how they retain their perceived value in the current financial climate, “they’ve targeted a mindset, rather than a demographic. [And the mindset is] ‘Grandma (or Great-Grandma), can I borrow that Kelly bag?’”

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Mary-Kate Olsen
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book, The New Garconne: How to be a Modern Gentlewoman
CLICK HERE to buy my beauty book, Face Values: The New Beauty Rituals and Skincare



The culture of fashion: Yayoi Kusama x Louis Vuitton goes mass for Cruise 23



Louis Vuitton x Yayoi Kusama Vogue Netherlands by Koto Bolofo - model Rokhaya Fall

This week we’re starting to see the first coverage of the latest Louis Vuitton x Yayoi Kusama collaboration as the Cruise 23 collection prepares to drop in early January. It’s a huge collection and its design and execution are the embodiment of joy, artistry and artisanship.

It’s also super clever.

Yayoi Kusama is one of relatively few fine artists who can be considered almost as brands in themselves. (more…)



The super-rare Cartier ‘Cheich’ watch just sold for $1.1 million at Sotheby’s



Cartier watch with red strap

Vintage Cartier watches seem to have a magic aura unmatched by other watch brands. Why? Because they push the envelope of outer design and are popular with watch nerds, design nerds and pop culture fiends alike. (Example: Jackie Kennedy’s Cartier Tank was bought by Kim Kardashian in 2017.)

The unique Cartier ‘Cheich’ watch was originally created as a prize for the person who won two consecutive Paris-Dakar races (aka The Dakar Rally, a gruelling bike race through France and into the African desert), in what was known as the Cartier Challenge. (more…)