Loving the sound of Richemont’s new brand, Baume watches, a millennial-minded offer that riffs off its recently acquired watch company Baume & Mercier. Marketed as an entirely separate entity, the association with the luxury Swiss line won’t do it any harm. (more…)
After a small blip, Net-a-Porter has finally unveiled its shiny new sub section. And the result is just that – beautiful, sleek and very chic. Back story: Net-a-Porter announced it would be upping its hard luxury game a few weeks ago with a proposed go-live date of mid April. (more…)
As I expected, it has now brought out a men’s collection.
Gender-neutral fragrances are great (I prefer them as they usually feature either clean, green and citrusy notes, or smoky woods and leathers), but for a brand they have fewer marketing opportunities. (more…)
“Today, innovation and quality often are lacking in the most ubiquitous luxury brands, and the size of the audience with the knowledge to appreciate either is dwindling” Robin Givhan, The Washington Post(more…)