luxury

Dries van Noten has sold to Puig



Dries van Noten AW18 by Sonny Vandevelde

My WhatsApp has been abuzz with the news that Dries van Noten has sold a majority share of his company to Spanish luxury group, Puig.

Dries has famously said that he loves the size of his company, having independent control and isn’t interested in vast expansion. He is respected for not pandering to the fast cycle of fashion and arguably, the appeal of his clothes is that they’re designed with an individual point of view, they age with you and become part of your look. (more…)

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Positive fashion: Richemont launches affordable Baume watches



Baume watches sustainable timepiece

Loving the sound of Richemont’s new brand, Baume watches, a millennial-minded offer that riffs off its recently acquired watch company Baume & Mercier. Marketed as an entirely separate entity, the association with the luxury Swiss line won’t do it any harm. (more…)

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First look at the Net-a-Porter fine jewellery and watch suite



Net-a-Porter fine jewellery edit

After a small blip, Net-a-Porter has finally unveiled its shiny new sub section. And the result is just that – beautiful, sleek and very chic. Back story: Net-a-Porter announced it would be upping its hard luxury game a few weeks ago with a proposed go-live date of mid April. (more…)

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Louis Vuitton fragrance for men is coming



Louis Vuitton fragrance for men

When Louis Vuitton launched its very ‘feminine’ floral and oriental Les Parfums line in 2016, it swerved the trend of the moment by marketing it strictly to women and not as gender-neutral.

As I expected, it has now brought out a men’s collection.

Gender-neutral fragrances are great (I prefer them as they usually feature either clean, green and citrusy notes, or smoky woods and leathers), but for a brand they have fewer marketing opportunities. (more…)

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