I’m a complete sucker for a classic Cartier watch, especially one reissued from the archives. This month sees the relaunch of the Tank Must de Cartier, a discreet unisex style originally released in 1977. Created at the height of the quartz watch era, it was designed to appeal to the new young Cartier customer, with its diminutive proportions, entry price point, brightly coloured dials and vermeil (gold-plated silver) hands.
Fast-forward and we’re again seeing this new youthful customer embracing old-school watches. (more…)
Gotta love the millennialisation of auction houses. From online speed auctions to hosting sales of rare Nikes to courting hype curators, the likes of Sotheby’s and Christies are pacing ahead in attracting younger demographics.
The latest initiative is a Sotheby’s boutique. Just opened at Sotheby’s‘ flagship on York Avenue in New York, the bricks-and-mortar store will rely on guest tastemakers to curate pop-up sales that hopefully mimic the adrenaline rush of scoring a hard-to-get grail item from one of its auctions. (more…)
We have been debating the ‘can Amazon work as a luxury retailer’ question for almost as long as the ecom behemoth has been around. Funny really, because that’s about the the same length of time as Net-a-Porter and we now don’t question the idea of buying say, a £113,000 Cartier watch online. And yet Amazon has struggled with its high fashion offer despite numerous iterations.
Could things be changing?
The latest attempt is Amazon Luxury Stores*, an in-app experience (U.S only) that recently offered two mini edits by former Colette retail whisperer Sarah Andelman. The ‘pop-up’ edits included products from L’Uniform (above), Charvet, La Bouche Rouge and Charlotte Chesnais. (more…)
Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month’s highlights come from a purposeful social retail pop-up in Hainan, a luxury hometail makeover and the latest TikTok trend.
1/ SOCIAL RETAIL. Societal pressures are the focus for a new type of phygital pop-up courtesy of Japanese skincare brand SK-II that has debuted a retail-tainment destination in the Haitang Bay Duty Free Shopping Centre in Sanya, Hainan.
The pop-up is an immersive representation of the P&G-owned brand’s new SK-II Studioanimated anthology series called VS. The film and retail campaign aims to highlight career pressures faced by women and viewed through the experiences of six athletes taking part in this year’s Tokyo Olympics. (more…)