Love, love, love, the clean and classic styling on this Tiffany silver campaign.
The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.
Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all).
UPDATE: The campaign has certainly got people reacting so is achieving some degree of short term success. Mark Ritson nails it in Marketing Week. Props to Brynn Wallner on Instagram for spotting the below on Stories…
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Tiffany ad campaign; Dimepiece/Instagram
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I’m slightly obsessed with all these MOR American companies trying to make themselves great relevant again. After J Crew’s appointment of Noah’s Brendon Babenzien and Gap’s new Yeezy Gap partnership, Banana Republic just launched its latest initiative, a delve into its heritage and a refresh of brand perception.
Last Thursday it launched BR Vintage, a 225 piece curation of original Banana Republic safari jackets, khakis, baggy military shorts and tees from the 80s to early 2000s. The vintage collection was available online, with the Flatiron flagship store selling an additional selection available in-store only. It sold out within days (more…)
I’m surprised, but maybe they’re taking advantage of the excellent deals on investment pieces, which I’d recommend if you’re in a position to do so. Any classic items I’ve bought from luxury brands have 100% earned their keep; they last for ages and seem to retain that ‘new’ look for so much longer. (more…)
I just saw the new Sunspel x 45R collection in the Sunspel window and it looks great. I love the sun and cloud print tee* (above). IRL all the details are on point; the proportions, the thickness of the neckband and the quality of the cotton.
I didn’t notice the cotton scarves* the first time but they look really nice on the website – almost frame-worthy. (more…)