heritage

Champion courts hypebeast culture for its New York store



Champion New York opens in SoHo featuring archive pieces and limited editions

Continuing my discourse on how skate-y, hypebeast-y brands are winning at retail, here’s a quick look at Champion’s recently opened NYC store. The Soho store is banking on a storytelling approach, enlightening younger customers to Champion’s 100-year sports heritage with display cases of archive pieces and flagging up its signature innovations such as ‘Reverse Weave’ sweatshirts. (more…)



Next-gen luxury – all change at the top



Off-White X Rimowa clear case

It will be interesting to see the evolution of legacy luxury houses as a new generation of company leaders takes over. Rimowa (now owned by LVMH) has placed 26-year-old Alexandre Arnault (son of LVMH CEO Bernard Arnault) at its helm and is already attracting millennials with its recent Supreme and Off-White collabs (I quite like the Off-White see-thru case). LVMH also just installed another son, Antoine Arnault in a role managing image and communication for the conglomerate.

And news just in, Miuccia Prada’s 30-year-old racing driver son, Lorenzo Bertelli joined Prada last September as head of digital communications. (more…)



Found! The oldest Levi’s women’s jeans in the world



oldest Levi’s women's jeans in the world

Love this story on what’s thought to be the oldest pair of women’s jeans in existence. They’re Levi’s of course, and were owned by Viola Longacre, a student teacher who bought then in the early 30s. The cut is surprisingly contemporary (I’d snap these up in a heartbeat), which proves why people lust after vintage Levi’s. (more…)



Buy it now: the Burberry car coat



Burberry car coat - single breasted trench

I would call this a single breasted mac. Burberry is calling it a car coat. Either way, I like it, especially with the looser, more casual styling that Burberry’s gone for here. It’s less high fashion and more girl-on-the-go and this soft ‘tumbled gabardine’ reminds me of all the vintage Burberry macs I used to love before Burberry went posh. (more…)