When I mentioned the opening of the Louis Vuitton UK flagship to D (aka Mr Disneyrollergirl) on Tuesday, he didn’t hide his disdain. “I’ve seen it. I passed it yesterday, it looks like something out of Dubai airport via Stanstead. Deeply tacky,” was his damning assessment. He may have curled his lip. (more…)
More news on the Hermès front following my rant last week.
According to CPP-Luxury, the Hermès group will launch a new brand aimed at the Chinese market in 2010. The lower-priced brand called Shang Xia will be made using traditional Chinese materials and techniques to take advantage of the new Chinese luxury consumer.
This chimes with research I have recently undertaken on the luxury market for the next decade. Heritage and authenticity is something that luxury brands will be focusing on, moving away from the noughties version of luxury that was more to do with brand names and status than the quality and craftsmanship of the goods. This is certainly a brand to watch as if it does well, others are sure to follow.
When I first happened upon the revamped Fortnum & Mason store in Piccadilly, I practically recoiled in shock. What had they done? In their effort to modernise, all the character had been sapped out of the poor shop. A few months on and I decided to give it a second chance. To my surprise I discovered a gem. Parlour Restaurant on the first floor is a darling little ice-cream parlour, designed by David Collins (Madonna’s decorator no less) and decked out American diner style with a 50s Italian twist.
The pistachio-green chairs work beautifully with the fondant-coloured china and floor-tiles, while neopolitan-hued lampshades coordinate very nicely indeed. But it’s not just about the decor. There’s a choice of fabulous ice-cream sundaes including a few alcoholic ones and great attention is paid to presentation. My favourite touch? The mini-sized ice-cream cones served with the capuccinos in their own little holder! Absolutely adorable.
