Louis Vuitton

We need to talk about Virgil Abloh for Louis Vuitton SS19



Virgil Abloh Louis Vuitton SS19 via AP

As debuts go, the Virgil Abloh Louis Vuitton SS19 show got all of the buzz and all of the love. The show sounds like a total emosh-fest, with Virgil and Kanye openly bawling all over each other at the finale. I wasn’t there but I saw it on the ‘Gram, which these days practically amounts to the same thing.

My verdict? It would have benefited with a much tighter edit. (more…)



Louis Vuitton fragrance for men is coming



Louis Vuitton fragrance for men

When Louis Vuitton launched its very ‘feminine’ floral and oriental Les Parfums line in 2016, it swerved the trend of the moment by marketing it strictly to women and not as gender-neutral.

As I expected, it has now brought out a men’s collection.

Gender-neutral fragrances are great (I prefer them as they usually feature either clean, green and citrusy notes, or smoky woods and leathers), but for a brand they have fewer marketing opportunities. (more…)



Francesca Amfitheatrof is the new jewellery hire for Louis Vuitton



Francesca Amfitheatrof - Interview Magazine

News just in: Francesca Amfitheatrof is the new artistic director of watches and jewellery at Louis Vuitton. I’m glad to see her back in the loop since she left Tiffany & Co. I loved her Tiffany T collection, which according to WWD is still one of the brand’s bestsellers.

Hard luxury has been a big focus at LVMH lately (more…)



Quote of the day: Virgil Abloh



virgil abloh louis vuitton artistic director
“Product is only one part of the luxury narrative. I want to use Louis Vuitton’s history with travel to really look at different cultures around the world to help make all our humanity visible. When creativity melds together with global issues, I believe you can bring the world together. Fashion on this level can really open eyes.”
Virgil Abloh, on his appointment as menswear artistic director at Louis Vuitton, New York Times (more…)