The culture of fashion: how the catwalk soundtrack got its groove
Models! Clothes! Music! Fashion show soundtracks are increasingly part of shaping a brand’s identity. And in the digital era they’re about to become even more important…
The year was 2017. Kim Jones was menswear artistic director at Louis Vuitton. At the appointed hour, his first models sloped onto the Paris runway in iterations of slouchy 80s overcoats, baggy flannel trousers and Basquiat-style suits with untucked shirts. Then the kicker – internet-breaking Speedy holdalls emblazoned with red-and-white Supreme logos. And to add the crucial fourth musical dimension: Honey Dijon’s mix of Sound Factory bangers including Chez Damier’s Can You Feel It (MK Dub), completing the downtown New York nostalgia trip.
Since then, other notable catwalk soundtracks have included LaQuan Smith’s AW23 Ballroom fabulosity-fest; Benji B’s eerie David Lynch-like Chromatics mix for Jil Sander SS25 and Saint Laurent’s long-term music collaboration with DJ SebastiAn – so integral to the brand, they packaged it as a box set and sold it in Saint Laurent stores. (more…)
