God, it feels like years since the first whispers of Louis Vuitton’s make-up line emerged. The range, La Beauté Louis Vuitton, is set to land on 25th August with 55 lipsticks, 10 balms and eight eye shadow quads all creative directed by Pat McGrath.
Industry insiders are hoping for innovative formulas and an immersive retail experience to bring entry-point customers back to LV after a luxury slowdown – although prices are rumoured to be twice that of Hermès Beauty. (Remember their launch in 2020?) (more…)
“We wanted a fragrance that could feel like a cashmere sweater…”
It’s an embarrassment of cliches; the ‘cashmere sweater’, the Umbrian outdoorsy inspo, the his-n-hers coupling, the mid-century minimalist bottle design. Brunello Cucinelli has gone full fragrance launch bingo and yes, I’m here for it. (more…)
[UPDATED: THE COLLECTION HAS NOW LANDED AT SELFRIDGES…]
If I could do a career switch, I would love to be a Chanel beauty-packaging designer. Every product I’ve ever interacted with, from the lipstick bullets to the Les Beiges bronzer compact has been the ultimate personal luxury experience. (Also, the products are the best of the best.)
Just launched is the Chanel N°5 Factory Collection*, a limited edition line that takes that idea to its logical conclusion. Chanel has taken its 100-year-old flagship product – Chanel N°5 – and turned it into a brand in itself. The Chanel N°5 Factory Collection is a capsule of 17 limited edition products, all scented with the smell of Chanel N°5. Genius.
The real genius part is the packaging. Functional-looking tubes of body cream*, individually wrapped bath tablets*, gouache-style body lotion tubes* and a body oil bottle that looks like it belongs in the garage (top). The collection is designed to mimic utilitarian products, giving Chanel N°5 a witty, youthful accessibility. (more…)
I love the sound (and look) of the new-to-the-UK ingredient-lite skincare brand, Typology. Anyone tried it?
Founded by the guy behind Made.com furniture, it specialises in simplifying skincare products by using as few ingredients as possible. Here’s his explainer on the merits of the minimalist approach from The Telegraph (paywall). “The more ingredients you add, the more unstable the formulation becomes, so then you have to add anti-fungal and anti-bacterial stuff…and because it starts to look unappealing, you add colouring. And you keep upping the claims, and the list of ingredients gets longer. Some of it may be harmless, bur frankly haven’t been researched, and some may have a negative impact on our bodies. For sure a lot don’t seem to be there for any good reason.” (more…)
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