positive beauty

Buy it now: Japanese Cleansing Cloud solid balm



Japanese Cleansing Cloud solid cleansing balm

It’s a super exciting day today.

Jane Cunningham, aka British Beauty Blogger is launching her first skincare product. And it sounds brilliant. Japanese Cleansing Cloud is a cloud-shaped solid balm bar (£12) that she describes as the tipping point between a cleansing oil and a soft solid balm soap. It can be used ‘everywhere’, from the hands to face to body. (more…)



Positive beauty: Typology skincare



Typology skincare

I love the sound (and look) of the new-to-the-UK ingredient-lite skincare brand, Typology. Anyone tried it?

Founded by the guy behind Made.com furniture, it specialises in simplifying skincare products by using as few ingredients as possible. Here’s his explainer on the merits of the minimalist approach from The Telegraph (paywall). “The more ingredients you add, the more unstable the formulation becomes, so then you have to add anti-fungal and anti-bacterial stuff…and because it starts to look unappealing, you add colouring. And you keep upping the claims, and the list of ingredients gets longer. Some of it may be harmless, bur frankly haven’t been researched, and some may have a negative impact on our bodies. For sure a lot don’t seem to be there for any good reason.” (more…)



J-Wellness: Shiseido launches Baum



Baum Shiseido J-wellness J-beauty

The Olympics is on pause and Tokyo is at risk of a lockdown, but Shiseido is hoping to lift the spirits with its new J-wellness brand, Baum.

A beautiful ageless and genderless line of high end skincare and wellness products, the 45-item line include make-up removers, cleansers, hand creams, a ‘face massage mask’ and room fragrances inspired by forest bathing and the ‘power of the trees’. (more…)



For the new caring consumer: Hiki and Arfa



Hiki body care sweat set

Pity any new brand launching right now.

I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.

But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).

Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)