positive beauty

Shop the post: Liberty’s ‘conscious beauty’ push



Liberty Conscious Beauty

Liberty has launched its Conscious Beauty campaign this month, with the news that searches of ‘vegan beauty’ on Liberty‘s website are up 135% and sales for ‘conscious beauty’ products have increased by 43% year on year.

For the duration of the campaign, Liberty is housing a ‘Beauty Empties’ drop-off point in the store, where all packaging will be collected and recycled with TerraCycle. And here are some DIY tips on upcycling your empty luxury beauty vessels into home decor items. (Side note, if you’re interested in this shift in beauty consumption, don’t miss my panel talk!) (more…)

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Positive beauty: Costa Brazil by Francisco Costa



Costa Brazil Francisco Costa sustainable beauty brand

I’m liking the sound of Costa Brazil, the new sustainable beauty brand by – who’d have guessed? – Francisco Costa.

If you remember, he was ousted as women’s creative director of Calvin Klein to make way for Raf, but this art-meets-beauty concept (partly inspired by artist Piero Manzoni) has apparently been on his mind for a while. “The last three years at Calvin were nothing but brutal. I felt liberated to do something new, and I already had this in mind. It switched the energy positively,” he told Vogue.com.

Core to Costa Brazil is a super-ingredient, Breu, a sweet-smelling resin that comes from the Almacega tree (more…)

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(Updated) Westman Atelier has launched



Westman Atelier Gucci Westman beauty line WSJ

Gucci Westman’s capsule beauty line, Westman Atelier has landed and the FT has the lowdown on it (sub req). Make-up artist Westman says, “I believe there’s space in the market for a luxury beauty brand that speaks to wellness and integrity. We almost exclusively just use clean, plant-derived ingredients, but everything is also really . . . chic.”

By ‘almost exclusively’, she concedes that on occasion she has included a synthetic ingredient rather than compromising on a beautiful product or super-effective technology. (more…)

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Positive fashion: Bite



Bite AW18

Two new positive fashion names on my radar: one is a fashion label and the other is an editorial site.

Make it Last, is a Swedish site that focuses on sustainable style of the non-crunchy kind. Everything is so calm and lagom and mostly vicuna-hued. And it has opened my eyes to so many lovely brands – including perfumers Stora Skuggan, auctioneers Bukowskis and … Bite. (more…)

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