Austin Austin

Positive beauty: Forgo Essentials



Forgo hand wash

Bored of all the hand washing posts yet? Nah me neither. Aesop Reverence Aromatique* is my hand wash of choice, followed by Arket Geranium* and Bjork & Berries White Forest*. M&S Calm hand wash* also has vague Aesop-meets-Austin-Austin vibes, with its amber bottles and essential oils.

But Swedish brand Forgo has a much more modern idea. Its Kickstarter is launching a waterless concept that ships sachets of concentrated powder that you mix with water yourself. No plastic, no additives, and lovely minimalist branding for those who are (for better or worse) suckers for such things (more…)



Shop the post: Liberty’s ‘conscious beauty’ push



Liberty Conscious Beauty

Liberty has launched its Conscious Beauty campaign this month, with the news that searches of ‘vegan beauty’ on Liberty‘s website are up 135% and sales for ‘conscious beauty’ products have increased by 43% year on year.

For the duration of the campaign, Liberty is housing a ‘Beauty Empties’ drop-off point in the store, where all packaging will be collected and recycled with TerraCycle. And here are some DIY tips on upcycling your empty luxury beauty vessels into home decor items. (Side note, if you’re interested in this shift in beauty consumption, don’t miss my panel talk!) (more…)