Liberty has launched its Conscious Beauty campaign this month, with the news that searches of ‘vegan beauty’ on Liberty‘s website are up 135% and sales for ‘conscious beauty’ products have increased by 43% year on year.
For the duration of the campaign, Liberty is housing a ‘Beauty Empties’ drop-off point in the store, where all packaging will be collected and recycled with TerraCycle. And here are some DIY tips on upcycling your empty luxury beauty vessels into home decor items. (Side note, if you’re interested in this shift in beauty consumption, don’t miss my panel talk!) (more…)