fragrance

J-Wellness: Shiseido launches Baum



Baum Shiseido J-wellness J-beauty

The Olympics is on pause and Tokyo is at risk of a lockdown, but Shiseido is hoping to lift the spirits with its new J-wellness brand, Baum.

A beautiful ageless and genderless line of high end skincare and wellness products, the 45-item line include make-up removers, cleansers, hand creams, a ‘face massage mask’ and room fragrances inspired by forest bathing and the ‘power of the trees’.

Baum Beauty Woodland Winds room spray

Blended with mainly tree-derived fragrances and created with more than 90% natural formulations, Baum’s ‘natural’ theme extends to its store design and packaging. I love the look of the bottles and the sound of the moisturizing oil and the cologne. As expected with any decent new launch these days, Baum will offer refillable packaging, recycled glass containers and feature upcycled woods in its packaging and store décor. It’s seductively minimalist and Zen, paying attention to all the senses.

Baum moisturizing oil

The current launch date is 30th May and there’s a Baum teaser site here and a Baum Instagram here. Read more here.

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Baum by Shisedo
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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At LVMH, all hands on deck turning scent into sanitiser



LVMH hand sanitiser by Financial Times

I love this feelgood story on how LVMH (granted, France’s biggest company) leapt into action switching its perfume factory into a hand sanitiser production facility during the coronavirus crisis. In a couple of days, the hand sanitisers were available to start distributing to 39 hospitals in Paris (with more to come).

How? It’s all down to quick decision making at the top, plus common business sense. (more…)



High Street fragrance update: Zara X Jo Malone, Urban Outfitters, M&S, Glossier



Glossier You EDP

I just noticed that the Urban Outfitters Gourmand fragrances* that I raved about a couple of years ago (below) are back in stock. I assumed they had been discontinued. I get a lot of traffic from searches on this fragrance line, which isn’t that surprising; it’s £14 and very good. Sweet and marzipan-y if you like that ‘brunch-at-the-patisserie’ kind of smell, and the bottles are good looking too. (more…)



Slow beauty: Perfumer H



Perfumer H The Garnered

It’s been great seeing the slow, steady development of Lyn Harris’s Perfumer H brand. She likes to keep things manageable, working with select partners to sell her candles and exquisite natural perfumes.

Marmalade is still my number one favourite autumn candle smell and you can now buy these beautiful Michael Ruh jewel-coloured glass vessels from the brilliant craft-focused etailer, The Garnered, which ships internationally. (more…)