fragrance

Trend report: what to wear for AW20



Hermes AW20 trend report - photo by Jamie Stoker

What a weird year! It feels odd talking about new-season trends, all things considered, but there is going to be a new season and even if you’re not buying, there are other ways to be inspired by newness. Let’s say it’s also a way of looking forward, so a sort of exercise in cautious optimism. Here’s what’s in the air for AW20… (more…)



Aroma Therapy



Harper's Bazaar

Smell is a big thing for me. I’m the opposite of a fragrance-free kinda girl. I’m here for the full-fat geranium and lavender self-care experience and like many others, scent has become a sort of olfactory comfort blanket in recent months. Unsurprisingly, it’s also led to a few new product launches. Here are some of my latest aroma-therapy discoveries… (more…)



J-Wellness: Shiseido launches Baum



Baum Shiseido J-wellness J-beauty

The Olympics is on pause and Tokyo is at risk of a lockdown, but Shiseido is hoping to lift the spirits with its new J-wellness brand, Baum.

A beautiful ageless and genderless line of high end skincare and wellness products, the 45-item line include make-up removers, cleansers, hand creams, a ‘face massage mask’ and room fragrances inspired by forest bathing and the ‘power of the trees’. (more…)



At LVMH, all hands on deck turning scent into sanitiser



LVMH hand sanitiser by Financial Times

I love this feelgood story on how LVMH (granted, France’s biggest company) leapt into action switching its perfume factory into a hand sanitiser production facility during the coronavirus crisis. In a couple of days, the hand sanitisers were available to start distributing to 39 hospitals in Paris (with more to come).

How? It’s all down to quick decision making at the top, plus common business sense. (more…)