fragrance

Coming soon: Brunello Cucinelli fragrance



Brunello Cucinelli fragrance

“We wanted a fragrance that could feel like a cashmere sweater…”

It’s an embarrassment of cliches; the ‘cashmere sweater’, the Umbrian outdoorsy inspo, the his-n-hers coupling, the mid-century minimalist bottle design. Brunello Cucinelli has gone full fragrance launch bingo and yes, I’m here for it. (more…)



The culture of fashion: Yayoi Kusama x Louis Vuitton goes mass for Cruise 23



Louis Vuitton x Yayoi Kusama Vogue Netherlands by Koto Bolofo - model Rokhaya Fall

This week we’re starting to see the first coverage of the latest Louis Vuitton x Yayoi Kusama collaboration as the Cruise 23 collection prepares to drop in early January. It’s a huge collection and its design and execution are the embodiment of joy, artistry and artisanship.

It’s also super clever.

Yayoi Kusama is one of relatively few fine artists who can be considered almost as brands in themselves. (more…)



Trend report: what to wear for AW22



Craig McDean British Vogue Aug 2022

As you know by now, my trend reports are utterly self-indulgent and reflect what’s ‘new’ through my own personal ‘gentlewoman style’ lens. So I’m glad to say that fifty shades of cappuccino, a Ralph Lauren revival, chunky gold chains and classic bags (with a twist) are all trending for AW22. Of course, the 90s is a major influence on fashion and culture. (more…)



On my radar: Wanderlust fragrances



Wanderlust perfumes - Voyeur Verde by Maya Njie

The annual escape has begun! Nah, not the hell of Heathrow airport, but the olfactory escape of citrus colognes and wanderlust perfumes. While last year’s big summer scent was all about the return to eau-de-sun-sea-and-sex beachy hedonism, I feel this summer leans more to Mediterranean citruses and herbaceous green notes. (more…)