I just noticed that the Urban Outfitters Gourmand fragrances* that I raved about a couple of years ago (below) are back in stock. I assumed they had been discontinued. I get a lot of traffic from searches on this fragrance line, which isn’t that surprising; it’s £14 and very good. Sweet and marzipan-y if you like that ‘brunch-at-the-patisserie’ kind of smell, and the bottles are good looking too. (more…)
Here’s ALISON FARRINGTON’S latest monthly retail round up, celebrating experimentalism and innovation on the high street. We are more than ready for autumn/winter collections newness, so it’s preview time for John Lewis & Partners, M&S, Jigsaw, and Zara’s latest Studio Collection. Meanwhile there’s a late summer high-low fashion fix in-store from Reformation’s relaunch in the UK, courtesy of Browns.
Here’s our latest monthly retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching – and shopping.
/NYDEN’S INFLUENCER DESIGN ROSTER
Just when you thought influencer-commerce had had its day, something new comes along.
H&M’s newest ‘streetwear’ brand, /Nyden had a soft launch (on social media anyway) back in February, with email teasers sent out to early adopters talking about ‘tribe building’ and rewards for your community. Now we see why. With seasonless drop-culture at the heart of the influencer-slash-celebrity themed collection, H&M is pitching /Nyden as a community brand. Via collaborations with music or sports talents (more…)
I’m not a huge high street girl (I leave that to Alison – there are probably six fast fashion brands I go to) but put Stella in the frame and I’m open to anything.
I love Stella Tennant modelling for these Zara denim look book pictures. They’re clean, simple, and the clothes look contemporary but timeless enough to last a few seasons (and hopefully a few washes too). (more…)