The Bally formula

Bally SS25

“Dadaism was about a sense of play, and gentle subversion. What I’m looking for is finding equilibrium between rationality and whimsy.”

Bally was one of my MFW SS25 highlights. This is a masterclass in brand coding, when the pieces themselves are twisted classics rather than wholly avant-garde. Simone Bellotti knows the formula – simple pieces can be given romance, decadence, edginess etc with interesting casting, unexpected hair or makeup, memorable music (Bellotti worked with Swiss artist Aisha Devi on a bespoke soundtrack) and a clever incorporation of house codes.

Thus his new motif, the Swiss cowbell has become a recurring decorative feature on shoes and bags, he is building a recognisable colour palette of cool primaries with neutrals (black, brown), he is owning the Mary Jane, and the leather coat is becoming a new Bally wardrobe staple. (more…)

Disneyrollergirl 0 Comments Beauty, Brands, Design, Designers, Fashion shows, Menswear, News, Trends Bally, designers, Simone Bellotti, SS25, trends

1 April, 2024

Trend report: what to wear for SS24

Bally SS24

Spring is properly here, so it’s off with the coats and on with the T-shirts. LOL April Fool! Alas no, it’s still pretty chilly in NW10, so my Spring trend report is leaning a little towards knits and waterproofs for another few weeks. But amongst the leather outerwear and aristo-inspired Barbours and barn jackets, there are skin-baring T-bar shoes, shiny, happy tinted lip oils and molto pops of primary colour (the Italians do it better). (more…)