Rachel Tashjian

Zara is a designer brand now



Zara SRPLS ss24

Everyone’s talking about Rachel Tashjian’s Washington Post deep dive into the cult-like allure of Zara.

From its 1975 Spanish origins to its current position as global gateway to high end aesthetics, it’s certainly the brand of the moment for those who aspire to The Row, Bottega, Loewe et al on a non-luxury budget.

Tashjian spoke to a number of A-list fashion creatives who have worked with or are working with Zara. Think Fabien Baron, Narciso Rodriguez, photographer Craig McDean, hairstylist Guido and even Linda Evangelista, who modelled for Zara’s collaboration with Steven Meisel last autumn. (more…)

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Quote of the day: Rachel Tashjian, Into The Gloss



beauty items on bedside table

“The lighting is so great in there, and also, it’s frankly going people watching too. When you’re in that waiting room, everyone is wearing The Row and staring at their phones and trying not to be seen, but we’re not at the plastic surgeon—it’s okay, we can all relax! We’re drinking our lemon water and all hanging out together wearing our trousers.”
Rachel Tashjian, Into The Gloss (more…)

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The ‘nouveau romance’ of Celine menswear AW21



Celine men winter 21

Chapeaus off to GQ’s Rachel Tashjian, who wrote this very astute critique of Hedi Slimane’s latest Celine menswear collection. And the brand’s overall current appeal.

“His clothing is probably the most intelligently merchandised stuff on the planet. He is making clothes to sell them, proving with every one of his choices why you need them…When you go into a Celine shop, or look at the brand’s e-commerce, you see something so clear and intelligent it might make you mad at other big fashion brands: a few perfect blazers, a leather motorcycle jacket, a leather blouson, a suede trucker jacket, and so on. All the pants are just right. The loafers, sneakers, and boots are just the kind you’re looking for when you don’t know what you’re looking for. Slimane is actually thinking about someone going into a store to buy clothing. What might they want?” (more…)

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