A.P.C is coming for your bathroom shelf
Does the world need another beauty brand? Clearly not. And yet. I’m wholly seduced by the idea of A.P.C Self-Care. The signature orange blossom fragrance always transports me to trying on boots in their store near the Tuileries in Paris circa 2010 – so quintessentially ‘garconne style‘ – so the notion that this scent underscores the products, gives me a good feeling. It’s all about the sensorials for me.
The line is miniscule – just six products; a cologne (£65), shower gel (£40), body lotion (£45), hand soap (£40), hand cream (£20) and lip balm (£15). (more…)