Matches Fashion

Wardrobe NYC – The denim edit (updated)



Shop the post - Wardrobe NYC trench coat


Wardobe.NYC
released its latest ‘denim edit’ last month. I wrote about it here.

The USP of Wardrobe.NYC is a system of ‘packs’, aka capsule edits of four or eight classic pieces that you buy as a set. Until now. (more…)



Gentlewoman style: the menswear edit



matches andrygyne disneyrollergirl

Are trends irrelevant? I think not. We still like to have a bit of a directional steer when we shop, otherwise it’s just a wall of product. For me, I have my perennial go-to trends that swing in and out of popularity. At the moment, ‘gentlewoman style’ is in, that borrowed-from-menswear-but-softened-up look epitomised by Phoebe Philo, Rejina Pyo and Louise Trotter (recently departed from Joseph). (more…)



Buy it now: Blazé Milano



Blaze Milano

Last week I rediscovered a ten-year-old Helmut Lang blazer in my wardrobe that I don’t think I’ve ever worn because it always felt slightly too big. When I tried it on this time, it fitted perfectly (I just think the sleeves need a tiny alteration) and the structure of the shoulders really makes an incredible difference if you have a tendency to slouch (more…)



At Self Service, content matters



Claire Thomson Jonville Self Service

I’m not a big fan of the word ‘content’. Too often it signifies churned out ‘filler’ that brands use because they feel they need ‘something’ on their endless marketing channels. (Which they do, but it could be much more meaningful than the same content we see everywhere.) Hopefully Ezra Petronio will help change that with his Self Service spin off, Content Matters. (more…)