40 years of Joseph and their famous handknit sweaters
1983 was a monumental year for fashion. Why? So many reasons but in particular, it was the launch of Joseph*. A key influence on 80s and 90s fashion, Joseph Ettedgui was a knitwear and retail innovator whose fabulous contemporary stores, buying nous and ad campaigns were both timeless and of the moment.
To celebrate its 40th anniversary, Joseph will launch a capsule collection re-imagining the Joseph Tricot Originals from the 80s. The cashmere-wool knitted six-piece limited edition capsule (below) includes three jumpers, a trouser, bag and scarf.
The Joseph handknits of the 80s (top and below) were a major ‘garconne style’ influence on me – massive playful sweaters that would be teamed with black tights or leggings and a short boyish crop (think Inès de la Fressange or Jeny Howorth), plus plenty of attitude. They really summed up the cool spirit of the 80s that was not about Dynasty-style shoulder pads or page-three-girl blonde bouffants. No surprise that the original knits are now still highly wearable and highly collectible.
The Joseph capsule collection launches in October alongside a brand new Joseph Regent Street store. Stay tuned…
UPDATE: I’m living for the memories in the comments. keep ’em coming!
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Joseph
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here
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