Joseph

Shop the post: Spring sweater edit



J. Crew red knitwear and white

Ding dong! It’s time for the semi-annual spring knitwear update. What’s new this time around? Ummm, not much; I’m still after the usual – short sleeve knits, merinos, and cashmere-mixes (100% cashmere is a bit too soft and pill-y for me, I’ve decided).

I guess new-ish to the rotation is colour. (more…)



Me+Em’s Goop-style glow-up



Me+Em Marylebone

Has Me+Em had a secret Goop-tinged glow-up without me realising?

The successful British brand is going from strength to strength, catering for a mid-tier busy working mum customer with a contemporary edge. But stopping by its new-ish Marylebone store, it suddenly felt less ‘Marylebone mom’ and more LA-London luxury-lite-core.

The store itself does a lot of heavy lifting. It’s beautiful; light-filled, spacious and fabulously merchandised. But the product also looks really good. (more…)



40 years of Joseph and their famous handknit sweaters



Joseph handknit sweater and 1980s ad campaign

1983 was a monumental year for fashion. Why? So many reasons but in particular, it was the launch of Joseph*. A key influence on 80s and 90s fashion, Joseph Ettedgui was a knitwear and retail innovator whose fabulous contemporary stores, buying nous and ad campaigns were both timeless and of the moment. (more…)



Shop the post: The Outnet summer classics



The Outnet

Just putting together a few classic picks from The Outnet* as we segue into full-on summer mode. I was a bit late publishing this, so all the amazing The Row shirts and flat pumps have sold out but it’s worth signing up to the Outnet newsletter for next time.

In the meantime, there are lots of other summer staples to explore. White and cream midi dresses* seem to be a thing, to wear with The Outnet’s own Iris & Ink flats* or Jimmy Choo Mary Janes*. (more…)