Joseph

Joseph SS15 by David Sims



Joseph Fashion ss15 campaign

Dull grey wintry clouds begone please and let the light leak in! I love the simplicity of Joseph’s SS15 ad campaign, shot by David Sims. This is one of my favourite collections of the season, with its deconstructed denim and holey knits. See the rest of the campaign here and shop the Joseph pre-collection here. (more…)



Buy it now: Joseph AW14



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In terms of sheer lust, Joseph is one of the shows I most look forward to at London Fashion Week. It’s the combination of easy, wearable silhouettes, plus inventive styling and perfect casting that results in a memorable show where you genuinely want to buy everything, not just admire from afar.

Joseph’s heritage lies in generously proportioned knitwear and 80s-90s layers, but modern Joseph is much more of a 90s-00s minimalist-masculine mash-up. (more…)



London Fashion Week SS15 highlights: Day 2



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London designers are known for their youthful experimentation but they’ve becoming equally adept at delivering polished wearability. Day two’s highlights included Lucas Nascimento’s sheer, precision-cut layers (above and below), Joseph’s serene sportswear and Whistles’ luxe leather separates.

Even J.W Anderson surprised with extreme commerciality on his catwalk (combined with clever creativity of course), giving us that spring perennial ‘nautical chic’ his way, involving strategic cut-outs and rope details all accessorised with fetishy floppy leather hats. (more…)



VIDEO: My spring edit for McArthurGlen



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Did I mention my love of outlet shopping? Not just any old outlet but one with a good mix of the classic brands that I wear on a regular basis. Like, you know, Gap,Lacoste, Joseph, Nike, Polo Ralph Lauren… And oh look, here they all are at Cheshire Oaks! AKA one of the vast McArthurGlen designer outlets and one I’ve never been to – until now.

McArthurGlen invited me up one sunny Saturday to discover the outlet and work on a video edit of my seasonal fashion picks. (more…)