Joseph

Hot or not?



Lightweight knits for Spring

What to wear when it’s spring, sunny but chilly in the shade? I default to merino knits that are lightweight but warm and don’t pill up like fluffy cashmere. And denim of course, but I’m looking beyond just jeans to all the clever shapes that have emerged in stiff deep indigo, or gentle chambray blue.

Some of my best merino wool finds come from the men’s department, especially Reiss, whose menswear is brilliant right now, while Paul Smith menswear has lovely extra fine merinos is gorgeous colour palettes. J.W. Anderson is another find, and Vivienne Westwood’s knits are all-year perennials. I can’t not mention my favourite Sibling sweater right now, featuring Madonna in the ‘Borderline’ days. Hell yes please to that.

Denim-wise, Joseph is killing it with its structured shapes in classic sky blue – a bit offbeat but still very wearable. And MIH Jeans just gets better and better – I’m still obsessed with this kimono jacket

WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGE: Bruce Weber



Joseph SS15 by David Sims



Joseph Fashion ss15 campaign

Dull grey wintry clouds begone please and let the light leak in! I love the simplicity of Joseph’s SS15 ad campaign, shot by David Sims. This is one of my favourite collections of the season, with its deconstructed denim and holey knits. See the rest of the campaign here and shop the Joseph pre-collection here. (more…)



Buy it now: Joseph AW14



Joseph-aw14-look-book

In terms of sheer lust, Joseph is one of the shows I most look forward to at London Fashion Week. It’s the combination of easy, wearable silhouettes, plus inventive styling and perfect casting that results in a memorable show where you genuinely want to buy everything, not just admire from afar.

Joseph’s heritage lies in generously proportioned knitwear and 80s-90s layers, but modern Joseph is much more of a 90s-00s minimalist-masculine mash-up. (more…)



London Fashion Week SS15 highlights: Day 2



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London designers are known for their youthful experimentation but they’ve becoming equally adept at delivering polished wearability. Day two’s highlights included Lucas Nascimento’s sheer, precision-cut layers (above and below), Joseph’s serene sportswear and Whistles’ luxe leather separates.

Even J.W Anderson surprised with extreme commerciality on his catwalk (combined with clever creativity of course), giving us that spring perennial ‘nautical chic’ his way, involving strategic cut-outs and rope details all accessorised with fetishy floppy leather hats. (more…)