Covid-19

Could an Apple face mask solve the challenge of customer service in retail?



Apple face mask clear mask unboxing

Trust Apple to come up with one of the biggest design solutions of our age.

The customer service Covid mask.

To be, er, clear, the Clear Mask (above) isn’t actually made by Apple but it has been commissioned to be used in its stores so that public-facing sales staff can better communicate with customers. (more…)



SS21 trend report: What will our ‘New Look’ look like?



Christian Siriano SS21

I feel rather disconnected from Fashion Month this season but this image caught my attention.

It’s last Thursday’s Christian Siriano SS21 show and the colours, plus olde worlde Slim Aaron’s-esque glamour (tempered with the now-normal sight of a Covid mask), place it firmly in the space of aspirational longing. Longing for parties, whimsy and unbridled joy instead of caution and pragmatism.

My overarching goal for following the SS21 shows is to understand what ‘fashion’ is going to look like for all of us for the next few years. (more…)



Feelgood beauty (aka what I’m wearing in lockdown)



Weleda Beauty

I’ve spent the past few weeks researching beauty routines and rituals and found that while in lockdown, I’ve hardly worn much make up but kept up the skincare because it feels good to do.

That’s not new to me. Even though we’re not meant to be touching our faces, the tactile rituals of skincare – massaging in cleansing balms, hot flannelling off, applying oils and creams – are supremely comforting and the mere act of touch is said to boost dopamine levels.

My thing is hydration. (more…)