Apple

Could an Apple face mask solve the challenge of customer service in retail?



Apple face mask clear mask unboxing

Trust Apple to come up with one of the biggest design solutions of our age.

The customer service Covid mask.

To be, er, clear, the Clear Mask (above) isn’t actually made by Apple but it has been commissioned to be used in its stores so that public-facing sales staff can better communicate with customers. (more…)



On art, architecture, and augmented reality



Apple augmented reality Art Walk John Giorno

I love how art, architecture, retail and technology are commingling these days. Last Friday I went on a mad (and at times quite trippy) [AR]T walk with Apple to promote its new art-based ‘Today at Apple’ augmented reality experiences in some of its bigger city stores. (more…)



The DRG Style Index: Dior, Goodhood, Harrods, Comme des Garçons and more…



Here’s the latest DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

DIOR MEN SS20
Dior menswear SS20
One of my SS20 menswear highlights (again) was Dior, whose creative director, Kim Jones continues to play with ‘feminine’ tropes like organza and embroidery in its menswear shows. My favourite: this embroidered organza bomber covered in painstakingly hand-pleated swirls – immaculately replicated in the hair. (more…)



It’s not about product so what works in bricks and mortar retail now?



what works in bricks and mortar retail now? Tiina The store Amagansett Christopher Sturman for The New York Times

News broke last week that Debenhams, one of the UK’s biggest department store chains, is closing 50 stores. I worked as a sales girl at Debenhams in Oxford Street during my art student years and I loved it. I worked with amazing people, liked selling and would pop across the road to the Keith Haring and Kenny Scharf exhibitions at the Anthony d’Offay gallery in my lunch hour.

I haven’t really shopped there as an adult, other than occasionally for beauty or pots and pans. I’m more of a high-end heritage shopper or I go to the minimalist stores like Cos and Arket. But it’s a serious warning sign that retail really is changing. Debenhams’ competitors like John Lewis & Partners and Selfridges have been much better at creating a modern lifestyle destination, which taps into the idea that stores aren’t only for shopping. (more…)