15 March, 2015

THE DRG STYLE INDEX: WESTFIELD, APPLE WATCH, GOOGLE, FARFETCH

It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…

1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT

Westfield future fashion digital retail theatre

Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Events, News, Online shopping, Retail concepts, Technology, Trends Apple, Apple Watch, DRG Style Index, Farfetch, Google, luxury, online retail, retail news, technology, trends, virtual reality, wearables, Westfield

21 February, 2015

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

Disneyrollergirl 1 Comment Brands, Business of fashion, Designers, Events, Fashion shows, News, Technology App Store, Apple, Asap54, Burberry, digital, Farfetch, Hunter Original, influencers, Katja, LFW, Line, Lyst, Mal Sherlock, millennials, NYFW, Pinterest, Snapchat, social media, Spring, Topshop, twitter

15 February, 2015

THE DRG STYLE INDEX: THE ROW, APPLE X PINTEREST, STOWAWAY, MIH JEANS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE ROW’S UPTOWN MOVE
Coming not-quite soon: The Row has earmarked a store for New York. OK, it’s not due til the end of the year, but I’m sure the Upper East Side townhouse store will be worth waiting for… (more…)

Disneyrollergirl 1 Comment Beauty, Brands, Business of fashion, Designers, News, Retail concepts, Technology, Trends Apple, beauty, Business of Fashion, denim, DRG Style Index, fashion news, MIH, Pinterest, pop-up shops, retail news, Selfridges, Stowaway, The Row

14 September, 2014

Samsung and Apple go head to head for the fashion pound

iphone_6_plus_note_4
If there was any doubt that phones are now fashion accessories, last week rammed that thought home. With Apple‘s major unveiling during New York Fashion Week with key fashion press in the front row and Natalie Massenet representing (will she be selling the new Apple devices on Net-a-Porter?), the fashionisation of our everyday tech gear is indisputable.