Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. THE ROW’S UPTOWN MOVE
Coming not-quite soon: The Row has earmarked a store for New York. OK, it’s not due til the end of the year, but I’m sure the Upper East Side townhouse store will be worth waiting for…
2. APPLE X PINTEREST
I spend way too much time on Pinterest and here’s a reason to spend more. It’s teamed up with Apple to showcase new IOS apps on Apple’s Pinterest boards, which can then be downloaded instantly, bypassing the App store. And to help launch Apple on Pinterest, it’s being given a fashion push, enlisting brands and influencers to guest pin Fashion Week content and favourite fashion apps to its App Store board.
3. STOWAWAY’S BEAUTY DISRUPTOR
This week there’s been a big buzz about Stowaway, a very interesting brand that’s answering a big beauty need. That is, small-sized cosmetics that fit into a handbag, cost less and don’t go to waste. Lots of us love mini-sized products because they’re portable and cute (hello Tom Ford Lips And Boys), but this is more of a serious business strategy.
4. MIH JEANS AT SELFRIDGES
Just in time to answer your pre-Spring denim needs, MIH Jeans has opened a pop-up at Selfridges’ Denim Studio. And it’s a comprehensive one, selling its excellent jeans alongside shirts, jumpsuits and my beloved kimono jacket. The MIH Jeans X Selfridges pop up is open until 4th March. read more HERE.
WORDS: Disneyrollergirl/Navaz Batliwalla