Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how ASOS is engaging young beauty consumers with its expanded beauty and own brand Asos Make-up offer
ASOS has joined the beauty teen retail party this week with the launch of its own label cosmetics line ASOS Makeup. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. TIFFANY TARGETS TEENS
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)
This week at London Fashion Week, I’ve been on the hunt for colour as part of an editorial collaboration with LFW partner Swatch. If you follow me on Twitter, Instagram, Facebook or Snapchat, you’ll have seen the mentions popping up alongside a trio of new season Swatch watches and the #Ialwayswantmore hashtag.
Personally, my default colours are navy, grey and camel, plus denim of course (hey, blue is a colour). Red and pink get the occasional look in (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. COACH 2.0 IS LOOKING GOOD
Coach’s luxury push is hard to ignore. Its ads are all over the tube, it has a prominent position in Selfridges menswear and it’s now opened a store in Paris. So far I’m a fan of this amped up iteration of Coach, although the store interior is looking very Burberry… (more…)
