THE DRG STYLE INDEX: COACH, VOGUE, BALENCIAGA, CHARLOTTE TILBURY, AGENT PROVOCATEUR
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. COACH 2.0 IS LOOKING GOOD
Coach’s luxury push is hard to ignore. Its ads are all over the tube, it has a prominent position in Selfridges menswear and it’s now opened a store in Paris. So far I’m a fan of this amped up iteration of Coach, although the store interior is looking very Burberry…
2. ALEXA CHUNG X VOGUE
Sorry haters but I’m really enjoying Alexa Chung’s 10 minute episodes for Vogue on the fashion industry. They’re informative, informal, and just bite-sized enough…
3. BALENCIAGA JUST GOT COOL AGAIN
The fashion world’s reaction to the appointment of Demna Gvasalia of Vetements as artistic director of Balenciaga has been overwhelmingly positive. Expectations are high, let’s hope the pressure won’t be too great…
4. CHARLOTTE TILBURY IS OPENING A FLAGSHIP STORE
You read it here first but now it’s been officially announced. Charlotte Tilbury’s first standalone store will be opening in Covent Garden on November 21st.
5: AGENT PROVOCATEUR IS KILLING IT ON SNAPCHAT
Who is doing Snapchat well? Lots of high end brands have taken to it but their content seems to be a samey succession of backstage fashion show snippets smothered in emoji. For something different, how about Agent Provocateur, whose ‘agent takeovers’ let its shopgirls take over the app. These day-in-the-life ‘stories’ are irreverent, engaging and on-point for the brand. See more on Snapchat at @themissap (and why not give me a follow while you’re there: @disneyrollergirl)…
WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: WWD; Vogue, Disneyrollergirl, Agent Provocateur
