Not your mother’s L.L. Bean tote
“Boat and Tote sales are up 30 percent over last year and have been one of the top drivers of new buyers this spring and summer. It’s been really fun seeing a new generation of customers taking our classic tote and making it their own.” L.L. Bean spokesperson, Amanda Hannah.
Everybody’s talking about how young peeps have co-opted the WASP-ish L.L. Bean Boat and Tote®* as a cheap-n-chic self-expression device. (more…)