airport fashion

Airports want your beauty dollars



Susana Chaves

A few years ago I was obsessed with the concept of ‘airport fashion’. A craze originating in Korea, it was about dressing up for the airport, shopping up a storm in duty free and documenting it all on social media. Back then we were witnessing the rise of K Fashion, street style and the experiential economy, all merging in a retail sweet spot for airports to reposition themselves as luxury shopping malls. In fact, so great was this opportunity that travel retail came to be known as ‘the sixth continent’, with a billion consumers passing through it.

Fast-forward five years and it’s beauty’s turn to grab the spotlight and the um, travellers cheques. (more…)



THE DRG STYLE INDEX: JIGSAW, LOUIS VUITTON, INTO THE GLOSS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. JIGSAW PROFITS END THE YEAR ON A HIGH

Jigsaw-Duke-Street-Emporium

Nice news to end the year on for Jigsaw. The FT reports that sales and profits are up at both Jigsaw and DRG fave The Shop At Bluebird (where sales up up 39% this season – wowza). (more…)