Earlier this week, independent beauty brand Charlotte Tilbury made its airport retail debut at World Duty Free in London Heathrow. The week before, the eponymous brand was one of four indie beauty companies (alongside Anastasia, Hourglass and POLA) to be showcased within the DFS downtown store T-Galleria at Galaxy, Macau.
It’s about time these types of self-made or direct-to-consumer beauty upstarts joined the action within the travel retail space. (more…)
A few years ago I was obsessed with the concept of ‘airport fashion’. A craze originating in Korea, it was about dressing up for the airport, shopping up a storm in duty free and documenting it all on social media. Back then we were witnessing the rise of K Fashion, street style and the experiential economy, all merging in a retail sweet spot for airports to reposition themselves as luxury shopping malls. In fact, so great was this opportunity that travel retail came to be known as ‘the sixth continent’, with a billion consumers passing through it.
Fast-forward five years and it’s beauty’s turn to grab the spotlight and the um, travellers cheques. (more…)