YSL Nu is the latest in the line of anti-flawless make-up ranges for Gen Z (but Gen X might enjoy it too)
YSL Nu*, the new make-up-meets-skincare hybrid from YSL Beauty is one of the best (dare I say ‘authentic’) iterations of the current ‘real skin’ beauty ranges I’ve seen yet. While the photography adheres to the ‘Glossier’ playbook (think extreme close-ups, racially diverse casting, un-perfect skin) it’s also clearly unretouched and the lighting is fairly unforgiving. Yet the images are striking and the cast cool enough to make this a compelling sell.
According to Hypebae, these five items were created with Gen Z for Gen Z. (more…)