23 November, 2021

Highsnobiety just opened its concept store – in an airport

Highsnobiety Gatezero Zurich Airport store

Last week saw Highsnobiety open its concept store, ‘Gatezero’ at Zurich airport. For six months, the bricks-and-mortar location will sell a hypebeast-friendly selection of products and exclusive releases from over 20 brands. Think Acne Studios and Gucci RTW and accessories, Comme wallets and Ambush jewellery. Plus travel essentials like toothbrushes and night masks.

From the pictures it looks perfectly pitched for the emerging new-luxury customer for whom brands and insider status are important. So, the hype fashion brands (Bottega, Balenciaga, Loewe and Saint Laurent) are also part of the buy, as well as beauty favourites Aesop, Byredo and Barbara Sturm. Naturally, there’s also a special Gatezero merch line (also available here). (more…)

Disneyrollergirl 0 Comments Beauty, Brands, Business of fashion, Design, News, Retail concepts, Trends Aesop, airport fashion, Alison Farrington, Barbara Sturm, Byredo, Comme des Garcons, Highsnobiety, retail concepts, retail news, travel retail

8 April, 2021

Ask Alison: How Browns Brook Street has recast itself as the new luxury omni-flagship

Browns Brook Street The Focus

There’s a new luxury retail destination in town and it’s a storied Mayfair townhouse that features a heady mix of culture, community and the latest personalised tech-led shopping services. DRG retail editor, ALISON FARRINGTON reports…

Apart from the appealing fact that visiting an actual store is somewhat of a novelty as we emerge post-pandemic, we are about to enter a new era of phygital retail. Phygital 2.0 plays to the strengths of being inside a physical boutique environment – all the trappings of tangible and joyous purchases plus social interaction – while having frictionless digital retail services at your fingertips.

Launching on 12 April, at a reinvented flagship location, Browns Brook Street is the manifestation of owner, Farfetch’s visionary ‘Store of the Future’ omnichannel strategy that we first heard about in 2017. (more…)

Disneyrollergirl 0 Comments Art, Brands, Business of fashion, Design, Events, News, Online shopping, Retail concepts, Shopping, Technology, Trends Alison Farrington, Ask Alison, augmented reality, augmented retail, Browns, Business of Fashion, Farfetch, London life, long read, retail concepts, technology

14 March, 2021

TRP Travel Retail Style Index: March 2021

Cho Gi Seok for CR Fashion Book

Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).

This month’s highlights are a new sustainability experience pop-up in Hainan, China as well as region-centric luxury launches in the Middle East and Asia that hint at a return to localised exclusivity.

1/ LANCÔME’S SUSTAINABLE PURPOSE. I’m impressed with the way Lancôme has translated its latest sustainability message of ‘Caring Together for a Happier Tomorrow’ into an interactive pop-up in Sanya, Hainan. The campaign space celebrates the launch of Lancôme Absolue Rose Soft Cream Refill Set amidst a sea of roses at the resort island’s China Duty Free shopping mall atrium.

Instead of the usual selfie-culture beauty-tech attractions, Lancôme has switched to an informative note. Once inside the pop-up, guests can create a virtual rose bouquet as a pledge to plant a physical rose at the company’s Domaine de la Rose farm in Grasse, France, or they are whisked away on a virtual bike ride around the rose farm while they learn about Lancôme’s renewable energy production. (more…)

Disneyrollergirl 0 Comments Beauty, Brands, Design, News, Retail concepts, Shopping Alison Farrington, business of beauty, Chanel, fragrance, Hermes, Lancome, Net-a-porter, retail concepts, travel retail

6 January, 2021

TRP Travel Retail Style Index: January 2021

Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).

As the first update of the New Year, we kick off with a brief look at the new laws for duty free here in the UK, as well as some positive retail news from China.

1/ SEE EU LATER. This month, there will undoubtedly be much Brexsplaining going on as travellers come to terms with the cancellation of tax-free shopping refunds for luxury fashion purchases in the UK. As of 1 January, the government has abolished the VAT Refund Scheme for non-EU travellers in the UK, meaning that shoppers from overseas can no longer claim their tax back on luxury purchases when they return home, unless the goods are shipped separately from the traveller (cost prohibitive). Meanwhile, the good news is that duty-free shopping is back for travel between the UK and EU (for alchohol and tobacco only), which means a Brexit bonanza for fans of the booze cruise. (more…)