Lancome

TRP Travel Retail Style Index: March 2021



Cho Gi Seok for CR Fashion Book

Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).

This month’s highlights are a new sustainability experience pop-up in Hainan, China as well as region-centric luxury launches in the Middle East and Asia that hint at a return to localised exclusivity.

1/ LANCÔME’S SUSTAINABLE PURPOSE. I’m impressed with the way Lancôme has translated its latest sustainability message of ‘Caring Together for a Happier Tomorrow’ into an interactive pop-up in Sanya, Hainan. The campaign space celebrates the launch of Lancôme Absolue Rose Soft Cream Refill Set amidst a sea of roses at the resort island’s China Duty Free shopping mall atrium.

Instead of the usual selfie-culture beauty-tech attractions, Lancôme has switched to an informative note. Once inside the pop-up, guests can create a virtual rose bouquet as a pledge to plant a physical rose at the company’s Domaine de la Rose farm in Grasse, France, or they are whisked away on a virtual bike ride around the rose farm while they learn about Lancôme’s renewable energy production. (more…)

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Trend report: what to wear for SS21



Hermès SS21

God I’m so bloody ready for spring, aren’t you? Granted I mean actual spring more than fashion spring but fashion spring is a good start. I was wondering if we’d see big changes for SS21 but I don’t think our post-Covid reality has quite revealed itself yet. So consider my spring post more of a general round-up of things I’m eyeing at the moment…

1/ TALISMAN JEWELLERY. Meaningful charms, amulets and talismans feel right for these pearl-clutching times and I’ve certainly found myself reaching for my dad’s old gold rings that I wear on a chain whenever I feel like I need some tactile reassurance. I’ve also been revisiting Tina Chow jewellery on Pinterest, along with the equally sculptural pendants of 1970s Elsa Peretti (below). (more…)

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Retail round-up: Lunar New Year airport pop-ups are a data-capture gift to beauty retailers



Lancome Renovated Absolue Cushion

DFNI associate editor, ALISON FARRINGTON reports on the travel retail beauty opportunity for Chinese New Year

Chinese New Year is upon us and travel retailers across Asia have been creating special promotions designed to attract passengers for the biggest Chinese shopping opportunity of the year. Travel retail or duty free shoppers are big business. Often referred to as the ‘Sixth Continent’, in 2018 the global market was worth $79bn.

Beauty remains the biggest and fastest-growing product sector in travel retail, while Asia Pacific is the category’s main growth driver. In 2018 the region saw beauty sales grow 23.5% to a total of $31.5bn. Beauty and fashion accessories are the biggest pull for Chinese travellers eager to snap up seasonal limited editions at the airport. This year’s theme is Year of the Rat (sometimes interpreted as a mouse) and we’ve seen brands adopting characterful themes such as Rocket Rat and even Mickey Mouse. (more…)

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Do you remember your first foundation?



How to choose the best foundation

Do you remember your first foundation? I seem to recall mine was an M&S one that was way too pale but I was going through my red lip Parisian wannabe phase, so I quite fancied the contrast of pale face and scarlet lip (it was the tail end of the 80s). Later I discovered Prescriptives Real Skin foundation, which I faithfully wore for about ten years, applied with a latex wedge (the Beauty Blender of its day). (more…)

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