Something interesting is happening in the world of streetwear. It’s fixing up, shedding its scrappy roots and going all out for growth. Latest development? In the space of a few weeks, two of its most culty brands have opened retail stores that cement their influence and ambition for mass expansion.
On June 17th, Hypebeast unveiled an impressive new seven-storey HQ-slash-store-slash-event-space in NYC’s Chinatown. Two weeks earlier, Aimé Leon Dore (above and below) opened its London store in the heart of Soho, a two-storey retail destination incorporating a marble-floored café and a VIP private lounge. A sneaker’s throw from Supreme and Stussy, Aimé Leon Doreis a far more refined proposition than these rough and ready rivals. Its branding is more preppie-adjacent than skater kid, yet it speaks to the same youthful demographic. (more…)
God I’m so bloody ready for spring, aren’t you? Granted I mean actual spring more than fashion spring but fashion spring is a good start. I was wondering if we’d see big changes for SS21 but I don’t think our post-Covid reality has quite revealed itself yet. So consider my spring post more of a general round-up of things I’m eyeing at the moment…
1/ TALISMAN JEWELLERY.Meaningful charms, amulets and talismans feel right for these pearl-clutching times and I’ve certainly found myself reaching for my dad’s old gold rings that I wear on a chain whenever I feel like I need some tactile reassurance. I’ve also been revisiting Tina Chow jewellery on Pinterest, along with the equally sculptural pendants of 1970s Elsa Peretti (below). (more…)
“I’m a commercial artist. I think things are going so well because I’m not afraid to do things that are commercial.” And therein lies the success of Kim Jones. His Dior men’s fall collection shown last Tuesday was highly anticipated by me and my fashion cohorts as soon as the collab with Shawn Stussy was announced. (more…)
The skatewear industry is one of the few niches managing to circumnavigate the plummeting shifting bricks and mortar retail landscape. Last weekend I went to Soho’s Brewer Street to witness the annual pop-up tour from Basement Approved, an online streetwear community that has evolved into a 360 proposition of physical merch, parties and pop-ups. Outside the appointed retail unit, a small gathering of scruffy-beautiful skate kids milled about guzzling Red Stripe and doing whatever young people do on their phones these days. (more…)