“I’m a commercial artist. I think things are going so well because I’m not afraid to do things that are commercial.” And therein lies the success of Kim Jones. His Dior men’s fall collection shown last Tuesday was highly anticipated by me and my fashion cohorts as soon as the collab with Shawn Stussy was announced. (more…)
“The thing that drove my personal business outlook was my first visit to Japan in the very early 80’s. The Japanese culture seemed to be everything that American culture was not. Measured, humble, long term vision combined with decision for longevity; all these things made an everlasting imprint on my business style. Take your time, do not take the first money coming your way without consideration of the consequences, build one strong cornerstone for your foundation.”
Shawn Stussy, Hypebeast magazine
After many years under the radar, having sold his hugely influential Stussy brand, Shawn Stussy is back with a new venture. All the hot boys in my social circle had a Stussy-logo’ed something-or-other in their possession back in the early 90s. Stussy crossed all the subculture borders of its time from surfer dudes, to grunge kids to punks to the hip hop crowd. Everyone wanted to be in the international ‘Stussy tribes’.
Now those early-90s boys have grown up, they still have an eye for a well-cut tee but maybe don’t want the jazzy graphics. S/Double Studio is Shawn Stussy’s new baby which comprises an online shop, Shawn’s blog and a ‘coming soon’ gallery. It all feels decidedly small-scale, personal and non-corporate. Can Shawn Stussy do it a second time?