clean beauty

TRP Travel Retail Style Index: February 2021



Amorepacific Off-White beauty collaboration

Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).

This month, we welcome all the auspicious brand news in celebration of the Lunar New Year for 2021’s Chinese Year of the Ox. We also look at some new skincare launches that will appeal to clean and K-beauty fans.

1/ SHISEIDO ‘INSPIRES JOY’. For Asia Pacific and US travel retail stockists, SHISEIDO has launched an exclusive set of Lunar New Year products for bestselling skincare products, Ultimune Power Infusing Concentrate* and Vital Perfection Uplifting and Firming Cream (below). They feature gold and red packaging that is inspired by the art of calligraphy and designed to evoke feelings of empowerment for the Chinese New Year celebration.

In China, SHISEIDO has partnered with WeChat for a gamification campaign to ‘Discover Your Fortune with SHISEIDO’, inviting users to strike open destination-themed fortune cookies to revel a lucky animal or motif and a blessing for the New Year. Fans of the game compete on a weekly WeChat leaderboard for a range of SHISEIDO prizes.

The China-exclusive NARS range, ‘New Year, In Bloom’ (below) is a cheek and lip collection that focuses on warm blush cheeks and red or nude lip tones. I love the opulence of the red compacts featuring gold floral designs for bestsellers, Light Reflecting Setting Powder* and Quad Eyeshadow in Deep Sunrise*, as well as four shades of matte or satin lipsticks*: Wen Wo, China Rose, Intrigue and Banned Red.
NARS Chinese New Year 2021
SHISEIDO Chinese New Year 2021

TRP takeaway: SHISEIDO’s Lunar New Year exclusive products are a cultural gifting opportunity executed with joy in mind. I admire the Asia sensibility behind the seasonal messaging: customers can express a more powerful and resilient self via the imagery of blooming flowers and brush strokes – a visual presentation of turning goals into action.


2/ GEN Z-FRIENDLY LUXURY DROPS FOR YEAR OF THE OX.
Burberry and Dior have launched capsule collections to celebrate the Lunar New Year and it’s all about logo re-interpretations this year. There’s a touch of Arnold Palmer (80s golfing legend) about the new Burberry Year of the Ox collection*, that features plaid check trenches, polo shirts and red leather accessories (below). The clothing sees the Burberry B updated with auspicious cow horns – a statement of honesty, diligence and hard work for those born under this zodiac sign, according to Chinese culture.

Dior Homme’s Kim Jones has collaborated with skate icon Shawn Stussy again for a graffiti-style Dior logo collection updated with appliqué oxes that appear on bombers, bags and trainers (below). Off the back of the AW21 Kenny Scharf for Dior presentation, there’s a deep street wear aesthetic running through the brand and I’m loving the agency it’s bringing.
Dior men Chinese New Year 2021 collection
Burberry Chinese New Year collection

TRP takeaway: These luxe-streetwear drops are designed for the hype beast market. Lunar New Year merch is a global business – see Netflix’s Bling Empire for more – and especially for menswear, these ‘festive’ collections appeal to a growing demographic that Jing Daily is calling the ‘He Economy’.


3/ MEGA BEAUTY REWARDS.
L’Occitane en Provence has opened a new eco-conscious concept store in Hong Kong’s Pacific Place that promises a number of different customer rewards and recycling options. A first look at this #MEGA (Make Earth Green Again) concept store showcases the natural beauty brand’s sustainability credentials – its goal is to have 100% of its bottles made from 100% recycled plastic and all of its stores to offer a recycling service by 2025.

I’m a big fan of the rewards initiatives that encourage customers to drop off their empty beauty containers (from L’Occitane or other brands) in exchange for points. Or they can complete a three-minute personal carbon footprint evaluation. Currently, there’s a Chinese New Year Tree of Wishes in-store, where it’s all about green New Year greetings.

TRP takeaway: L’Occitane is setting sustainability skincare precedents with its purposeful retail strategy and I can see this concept being rolled out to smaller travel retail locations.


4/ PROTECTION MISSION.
K-beauty brand house Amorepacific has partnered with Off-White (top) for a fresh take on skincare with a wellness element. The Protection Box includes mask packs and lip balms made by Amorepacific own label, with Off-White contributing a face covering, while the box itself doubles as a bag courtesy of the Off-White designer strap. The kit includes a special edition game of Yut, a Korean game traditionally played during the Lunar New Year holiday. The collab will be available in Korea this month, followed by Japan and China in March.

TRP takeaway: Off-White founder Virgil Abloh is known for his considered approach to design partnerships; this hook-up with Amorepacific is notable for its mindfulness theme, and emphasis on protection during the Covid-19 pandemic. Well timed as a Lunar New Year gift, it’s a win-win for both parties: Off-White is keen to widen its customer base in Asia, while Amorepacific is looking to recapture its Chinese audience. According to the Korea Times, this project has been in the works for over a year and is designed to test the skincare company’s global reach for collaborations. I’m sure it will be high on the diagous’ wishlists…


PLUS, ICYMI…
After LVMH ‘reconfirmed’ its takeover bid price for Tiffany & Co, the US jewellery brand has had an exec shuffle at the top – Vogue Business shares its point of view. Meanwhile Jing Daily thinks the jeweller could be luxury’s new ‘mega-brand’ to watch. It’s blowing up over in Hainan, China, as DFS joins the resort island’s mega-duty-free-mall opening spree with its Mission Hills development – TMDR captures the crowded spectacle. Resort shopping is on trend again. In China ‘Hainan is a strategic priority’ for luxury brands like Ralph Lauren, reports Bloomberg. And in Hawaii, there’s a new WFH tourism policy called Movers & Shakas that will appeal to all the digital nomads looking for their next remote working home-from-home.


This post is contributed by DRG retail editor, ALISON FARRINGTON, who is a freelance travel retail industry journalist. Read her previous posts on Disneyrollergirl here
.

NOW CLICK BELOW TO SHOP THE POST (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…

WORDS: Disneyrollergirl / Alison Farrington
IMAGES: Amorepacific X Off-White, NARS, SHISEIDO, Dior, Burberry
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



Oh look, another celeb beauty launch



Humanrace skincare

I’m so cynical about celeb beauty lines and yet completely seduced by this Pharrell-founded skincare brand, Humanrace. I just love this clean, clinical packaging and I hope the products smell of Granny Smiths.

For the marketing campaign, Pharrell has used extreme close-ups of smooth-skinned, modern day influencers, including the artist Blondey and a robotic cancer surgeon called Dipen Parekh. The blurb is all very worthy which is a bit of a turn-off for me. I guess all that needs to be seen is if non-influencer people talk about it and if it’s actually any good. (You can buy it here – when it’s not sold out – from $32.) (more…)



Feelgood beauty (aka what I’m wearing in lockdown)



Weleda Beauty

I’ve spent the past few weeks researching beauty routines and rituals and found that while in lockdown, I’ve hardly worn much make up but kept up the skincare because it feels good to do.

That’s not new to me. Even though we’re not meant to be touching our faces, the tactile rituals of skincare – massaging in cleansing balms, hot flannelling off, applying oils and creams – are supremely comforting and the mere act of touch is said to boost dopamine levels.

My thing is hydration. (more…)



Can Verishop solve the ecommerce discovery conundrum?



Can Verishop solve the ecommerce discovery conundrum

Anyone tried Verishop? The new anti-Amazon e-com platform (from former Snap Inc. exec, Imran Khan) is an online marketplace that aims to give a much more elevated experience than the soulless functionality of Amazon.

Pitched as ‘affordable luxury’ for young customers looking for contemporary brands, it’s banking on 24/7 customer service to entice customers, with free shipping and returns, making up the margins with lower marketing spend. (more…)