clean beauty

Oh look, another celeb beauty launch



Humanrace skincare

I’m so cynical about celeb beauty lines and yet completely seduced by this Pharrell-founded skincare brand, Humanrace. I just love this clean, clinical packaging and I hope the products smell of Granny Smiths.

For the marketing campaign, Pharrell has used extreme close-ups of smooth-skinned, modern day influencers, including the artist Blondey and a robotic cancer surgeon called Dipen Parekh. The blurb is all very worthy which is a bit of a turn-off for me. I guess all that needs to be seen is if non-influencer people talk about it and if it’s actually any good. (You can buy it here – when it’s not sold out – from $32.)

Do you believe Pharrell is invested interested in skincare or is this just another celebrity cash grab? Read more here.

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Humanrace
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Feelgood beauty (aka what I’m wearing in lockdown)



Weleda Beauty

I’ve spent the past few weeks researching beauty routines and rituals and found that while in lockdown, I’ve hardly worn much make up but kept up the skincare because it feels good to do.

That’s not new to me. Even though we’re not meant to be touching our faces, the tactile rituals of skincare – massaging in cleansing balms, hot flannelling off, applying oils and creams – are supremely comforting and the mere act of touch is said to boost dopamine levels.

My thing is hydration. (more…)



Can Verishop solve the ecommerce discovery conundrum?



Can Verishop solve the ecommerce discovery conundrum

Anyone tried Verishop? The new anti-Amazon e-com platform (from former Snap Inc. exec, Imran Khan) is an online marketplace that aims to give a much more elevated experience than the soulless functionality of Amazon.

Pitched as ‘affordable luxury’ for young customers looking for contemporary brands, it’s banking on 24/7 customer service to entice customers, with free shipping and returns, making up the margins with lower marketing spend. (more…)



Westman Atelier has arrived in the UK



Westman Atelier UK

Here she is! Westman Atelier has landed in the UK at Net-a-Porter.

The one-year-old beauty line from make-up artist Gucci Westman, Westman Atelier already has a cult following stateside for its creamy ‘beauty butter’ bronzers and rosacea-friendly foundation sticks and I think will succeed here too.

Westman’s signature look is healthy skin with a touch of natural-looking colour – the classic less-is-more look, if you will. (more…)