clean beauty

Can Verishop solve the ecommerce discovery conundrum?



Can Verishop solve the ecommerce discovery conundrum

Anyone tried Verishop? The new anti-Amazon e-com platform (from former Snap Inc. exec, Imran Khan) is an online marketplace that aims to give a much more elevated experience than the soulless functionality of Amazon.

Pitched as ‘affordable luxury’ for young customers looking for contemporary brands, it’s banking on 24/7 customer service to entice customers, with free shipping and returns, making up the margins with lower marketing spend. (more…)



Westman Atelier has arrived in the UK



Westman Atelier UK

Here she is! Westman Atelier has landed in the UK at Net-a-Porter.

The one-year-old beauty line from make-up artist Gucci Westman, Westman Atelier already has a cult following stateside for its creamy ‘beauty butter’ bronzers and rosacea-friendly foundation sticks and I think will succeed here too.

Westman’s signature look is healthy skin with a touch of natural-looking colour – the classic less-is-more look, if you will. (more…)



(Updated) Westman Atelier has launched



Westman Atelier Gucci Westman beauty line WSJ

Gucci Westman’s capsule beauty line, Westman Atelier has landed and the FT has the lowdown on it (sub req). Make-up artist Westman says, “I believe there’s space in the market for a luxury beauty brand that speaks to wellness and integrity. We almost exclusively just use clean, plant-derived ingredients, but everything is also really . . . chic.”

By ‘almost exclusively’, she concedes that on occasion she has included a synthetic ingredient rather than compromising on a beautiful product or super-effective technology. (more…)