It will be interesting to see the evolution of legacy luxury houses as a new generation of company leaders takes over. Rimowa (now owned by LVMH) has placed 26-year-old Alexandre Arnault (son of LVMH CEO Bernard Arnault) at its helm and is already attracting millennials with its recent Supreme and Off-White collabs (I quite like the Off-White see-thru case). LVMH also just installed another son, Antoine Arnault in a role managing image and communication for the conglomerate.
Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.
ZARA DOES AR
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. OFF-WHITE X JENNY HOLZER
I loved all the techy utilitywear in the Off-White SS18 show. And of course the genius Off-WhiteJenny Holzer collaboration, with poetry she had sourced printed strategically onto clothes and projected on the walls of the Pitti Palace. This W Magazine interview is a great read. (more…)