Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month, we welcome all the auspicious brand news in celebration of the Lunar New Year for 2021’s Chinese Year of the Ox. We also look at some new skincare launches that will appeal to clean and K-beauty fans.
1/ SHISEIDO ‘INSPIRES JOY’. For Asia Pacific and US travel retail stockists, SHISEIDO has launched an exclusive set of Lunar New Year products for bestselling skincare products, Ultimune Power Infusing Concentrate* and Vital Perfection Uplifting and Firming Cream (below). They feature gold and red packaging that is inspired by the art of calligraphy and designed to evoke feelings of empowerment for the Chinese New Year celebration. (more…)
Even with temperatures in the high teens and low 20s, there’s an autumnal bite in the air. Can you feel it? The September issues are getting me in the mood for knitwear and plaid, the idea of blankets isn’t so alarming, and I’ve started lighting my scented candles again. Here’s what I want to wear for AW18…
1/ BLANKET STYLING This look is going to be unescapable. Part poncho, part blanket, Ports 1961 does it best with its classic felted numbers smothered in graphic typography (more…)
It will be interesting to see the evolution of legacy luxury houses as a new generation of company leaders takes over. Rimowa (now owned by LVMH) has placed 26-year-old Alexandre Arnault (son of LVMH CEO Bernard Arnault) at its helm and is already attracting millennials with its recent Supreme and Off-White collabs (I quite like the Off-White see-thru case). LVMH also just installed another son, Antoine Arnault in a role managing image and communication for the conglomerate.
Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.
ZARA DOES AR
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)