DFNI associate editor, ALISON FARRINGTON reports on the travel retail beauty opportunity for Chinese New Year
Chinese New Year is upon us and travel retailers across Asia have been creating special promotions designed to attract passengers for the biggest Chinese shopping opportunity of the year. Travel retail or duty free shoppers are big business. Often referred to as the ‘Sixth Continent’, in 2018 the global market was worth $79bn.
Beauty remains the biggest and fastest-growing product sector in travel retail, while Asia Pacific is the category’s main growth driver. In 2018 the region saw beauty sales grow 23.5% to a total of $31.5bn. Beauty and fashion accessories are the biggest pull for Chinese travellers eager to snap up seasonal limited editions at the airport. This year’s theme is Year of the Rat (sometimes interpreted as a mouse) and we’ve seen brands adopting characterful themes such as Rocket Rat and even Mickey Mouse. (more…)
I love how NARS Cosmetics comes up with clever but classic arty collaborations for its special collections. It never seems gimicky because the execution is always beautiful. (Remember the Sarah Moon collection?) This Man Ray for NARS Holiday collection is such a good choice with a mix of simple lip motifs and more statementy photo prints for the palettes. (more…)
I see so many beauty collaborations and new launches, it seems like brands have to launch something new every month now. And yet, really, how many eyeshadows does a girl need? Oops, silly me, it’s nothing to do with need, it’s pure unadulterated want and lust.
As such, the Sarah Moon for NARS collab is one of my favourites of the year. (more…)