Welcome to a new travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)
As global travel picks up again, we look at the business and shopping trends of the travel retail world. In particular, the beauty, fashion, accessories, and watches & jewellery categories, dipping into the product exclusives and digital strategies that often launch in Asia and give the rest of the world an idea of innovations coming soon.
DFS X WECHAT LIVESTREAM. If you’re getting ready for a Golden Week shopping trip at the end of this month in time for the Chinese autumn break, then DFS is a go-to retailer with downtown and airport locations in Hong Kong and Singapore among others. Whether you still shop in physical stores or not, if there’s one thing Covid has done for consumerism, it’s to accelerate the trend for live stream shopping and this has been especially prevalent across China via WeChat. Now DFS has joined the live stream party. (more…)
DFNI associate editor, ALISON FARRINGTON reports on the travel retail beauty opportunity for Chinese New Year
Chinese New Year is upon us and travel retailers across Asia have been creating special promotions designed to attract passengers for the biggest Chinese shopping opportunity of the year. Travel retail or duty free shoppers are big business. Often referred to as the ‘Sixth Continent’, in 2018 the global market was worth $79bn.
Beauty remains the biggest and fastest-growing product sector in travel retail, while Asia Pacific is the category’s main growth driver. In 2018 the region saw beauty sales grow 23.5% to a total of $31.5bn. Beauty and fashion accessories are the biggest pull for Chinese travellers eager to snap up seasonal limited editions at the airport. This year’s theme is Year of the Rat (sometimes interpreted as a mouse) and we’ve seen brands adopting characterful themes such as Rocket Rat and even Mickey Mouse. (more…)
I love how NARS Cosmetics comes up with clever but classic arty collaborations for its special collections. It never seems gimicky because the execution is always beautiful. (Remember the Sarah Moon collection?) This Man Ray for NARS Holiday collection is such a good choice with a mix of simple lip motifs and more statementy photo prints for the palettes. (more…)