Welcome to a new travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)
As global travel picks up again, we look at the business and shopping trends of the travel retail world. In particular, the beauty, fashion, accessories, and watches & jewellery categories, dipping into the product exclusives and digital strategies that often launch in Asia and give the rest of the world an idea of innovations coming soon.
DFS X WECHAT LIVESTREAM. If you’re getting ready for a Golden Week shopping trip at the end of this month in time for the Chinese autumn break, then DFS is a go-to retailer with downtown and airport locations in Hong Kong and Singapore among others. Whether you still shop in physical stores or not, if there’s one thing Covid has done for consumerism, it’s to accelerate the trend for live stream shopping and this has been especially prevalent across China via WeChat. Now DFS has joined the live stream party. (more…)