What do we think is going to be the overriding beauty aesthetic when we look back over the 2010s? Will it be the contoured-to-the-hilt perfection of the Huda Beauty woman, or the ‘natural’ no make-up vibe of Glossier? They’ve risen in parallel but I feel the hyper-filtered, beauty shtick has reached its nadir making it the decade-defining look that we’ll remember. Which leaves the more sympathetic ‘real skin’ aesthetic to continue into the 2020s.
Certainly it’s nice to see the beauty look from Chanel SS19 putting some emphasis on shine and luminosity than the unforgiving uber-mattes that were everywhere last year. In particular, Chanel is pushing its Baume Essentiel Multi-Use Glow Stick (£33), an all purpose ‘wet glow’ solid balm in a clear (‘Transparent’) or an oyster (‘Sculpting’) shade to dew-ify eyelids, lips, cheekbones and brow bones. I’m definitely up for some ‘wet glow’ lid shine. (more…)