Shop the post: COS summer edit
From looking at the back-end of my affiliates (those links that sometimes earn me commission – if people shop the posts), I can tell you that COS* is as popular with Disneyrollergirl readers as it is with me.
And now, we have an idea why.
In recent months, the Swedish high street brand has been pushing into a more luxe-leaning direction, with designer-looking products and international fashion shows à la brands like Dior and Chanel, attended by A-list celebs and their version of EIPs (i.e. top-tier Instagram influencers).
Vogue Business has the low-down, noting that with its sixth position in the Lyst Index top 10 ranking of fashion’s hottest brands, COS is filling the white space for the “former high-end shopper who may have pulled back spending as of late”. Quality is a major focus – of design, fabrics, art direction and photography. And the in-store experience is always a serene pleasure. As managing director Daniel Hermann says, “you should feel value [whether] the price point is low or high.” Indeed, according to The Future Laboratory’s ‘New Codes of Value’ macro trend report, value is the latest (elusive) must-have ‘metric’ for brands and it’s something COS serves very well.
While its viral pieces include a quilted bag and barrel-leg trousers, I’m much keener on the quiet classics that it manages to reinvent in contemporary cuts, colours and proportions. Year-round knitwear* is particularly strong, plus tailored shorts*, casual outerwear* and this linen tote*.
NOW CLICK BELOW TO SHOP THE POST (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: COS SS25
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here
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