The Future Laboratory

A device that treats dry eye syndrome and boosts collagen production – too good to be true?



Linda Evangelista by Peter Lindbergh

One of the most interesting trends I’ve been researching this year is the intersection of health and beauty. The Future Laboratory published a great report on the subject earlier this year and since then I’ve had my radar up for more emerging products and services. Electronic gadgets in particular are getting a lot of attention. The report mentioned the multi-therapy Theraface appliance that treats acne and fine lines, while sculpting the face and – apparently – easing migraines. (more…)

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Trend report: The healthification of beauty is officially here



Ourself beauty

It’s official, we’re moving into a new era of beauty. Thanks to The Future Laboratory and its robust 2022 Beauty, Health and Wellness report, we can look ahead not only to the next 2-3 years, but future gaze on the next ten years of what TFL terms ‘Accredited Beauty’.

Taking influences and data from recent social and economic world events, Accredited Beauty describes a new era of informed consuming in which brands will be expected to back up claims with expertise and evidence. Why? Because we’ve learned to ‘follow the science’, check our facts and interrogate misinformation and disinformation. (more…)

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Are blankets the new scarves?



Begg x Co Buce McLean blanket art

My blanket fetish continues, and it looks like I’m not the only one. In the last few years, thanks to you-know-what, there’s been a huge rise in home comfort cravings with blankets and throws, not to mention soothing scented candles and tactile cushions, all attracting our attention in the absence of the human touch.

Weighted blankets were big news, but for the more aesthetically inclined, it’s all about the rise of the art blanket and the fashion blanket. (more…)

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Guest post: Experiencing the Fragrance Lab at Selfridges



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DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)

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