The Future Laboratory

Trend report: The healthification of beauty is officially here



Ourself beauty

It’s official, we’re moving into a new era of beauty. Thanks to The Future Laboratory and its robust 2022 Beauty, Health and Wellness report, we can look ahead not only to the next 2-3 years, but future gaze on the next ten years of what TFL terms ‘Accredited Beauty’.

Taking influences and data from recent social and economic world events, Accredited Beauty describes a new era of informed consuming in which brands will be expected to back up claims with expertise and evidence. Why? Because we’ve learned to ‘follow the science’, check our facts and interrogate misinformation and disinformation. (more…)



Are blankets the new scarves?



Begg x Co Buce McLean blanket art

My blanket fetish continues, and it looks like I’m not the only one. In the last few years, thanks to you-know-what, there’s been a huge rise in home comfort cravings with blankets and throws, not to mention soothing scented candles and tactile cushions, all attracting our attention in the absence of the human touch.

Weighted blankets were big news, but for the more aesthetically inclined, it’s all about the rise of the art blanket and the fashion blanket. (more…)



Guest post: Experiencing the Fragrance Lab at Selfridges



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DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)



Beauty futures: What’s new and next in beauty?



And-Other-Stories-Beauty-Polly-Braden

As you might have gathered, I love knowing what’s new and next when it comes to brands and retail and one of my favourite information resources is LS:N Global. The trends and insight network from The Future Laboratory covers global innovation from design, retail and lifestyle sectors and has a free blog called Seed *. Even better than the online content are the regular insight forums held at The Future Laboratory HQ in Shoreditch. Recently, I was invited to cover Beauty Futures, a jam-packed forum that focused on the beauty industry. Over six hours the LS:N Global team unpacked the emerging trends that will affect the way we shop for beauty over the coming years. Here’s my breakdown: (more…)