21 April, 2017

Ask Alison: Is Farfetch’s augmented retail a customer service coup or just an excuse to mine our data?

Farfetch Store of the Future launch event

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how Farfetch and its new ‘Store of the Future’ technology aims to enhance physical and digital retail.

There are benefits for customers in getting over the online shopping ‘privacy bump’ as it’s known in retail circles. Giving away your personal data for rewards is looking a whole lot more interesting, with the prospect of having over 400 global luxury boutiques (and their inventories) at your beck and call, whenever, wherever and whether you prefer to shop on or offline. (more…)

Disneyrollergirl 2 Comments Brands, Business of fashion, Events, News, Retail concepts, Technology, Trends Alison Bishop, Alison Farrington, Ask Alison, augmented retail, ecommerce, events, Farfetch, long read, luxury, retail concepts, technology

9 November, 2015

Ask Alison: Do you speak Hermès?

Hermes launches Hermesistible microsite

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how Hermès is using playful storytelling to launch an accessories e-commerce microsite

Hermès has a playful answer to the emotive question of why we shop for luxury: irresistible whimsy.

Via its engaging and fun new website, Hermèsistible, the French luxury brand says ‘just give in to life’s temptations’ and, ‘go with your irrepressible desire’ to buy to that enamel silver bracelet or buckled leather cuff. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, News, Online shopping, Retail concepts, Technology, Trends Alison Bishop, Ask Alison, ecommerce, fashion news, Finery London, guest blog, Hermes, jewellery, luxury

18 September, 2015

Ask Alison: What’s the deal with Insta-Fashion Week?

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how the fashion industry is acclimatising itself to a Fashion Month season where insta-shows, influencer-clicks and on-demand eyeballs are the new goals.

LIVESTREAM OR BE DAMNED
Now that livestreaming has become commonplace and you may as well watch your favourite show at home out of the rain (in London), the focus has shifted to livestreaming with the added bonus of tracking followers. Since Periscope burst onto the scene in March this year, with Burberry, then Dunhill, Belstaff and Marc Jacobs all using the Twitter-owned platform to beam shows, backstage tidbits or Q&As to live global audiences, the industry is changing its mind about the question of exclusivity. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Designers, Events, Fashion shows, News, Photography, Retail concepts, Technology, Trends Alison Bishop, Ask Alison, Burberry, Instagram, London Fashion Week, long read, Misha Nonoo, New York Fashion Week, Periscope, Ralph Lauren, Snapchat, social media, SS16, technology

30 May, 2015

WGSN Creative Futures: top 3 takeaways

Here’s the latest guest post from retail expert and DRG contributor, ALISON BISHOP who unpacks her top three findings from WGSN Creative Futures

Fashion industry chiefs, creatives and media socialites gathered earlier this month for the inaugural WGSN Creative Futures event, held in London over two days to join the dots between creativity and commerce. Key themes included: phygital media, retail disruption, real-time social feeds and the important of experience by design. Here are my top three takeaways. (more…)