17 December, 2014

Ask Alison: Shopstyle and American Express collaborate for ‘Style Inspiration Hub’

Shopstyle Inspiration Hub

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.

It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.

Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. (more…)

Disneyrollergirl 0 Comments Bloggers, Brands, Business of fashion, News, Online shopping, Retail concepts, Trends Alison Bishop, American Express, Ask Alison, bloggers, Business of Fashion, content curation, online shopping, ShopStyle, Susie Bubble

20 November, 2014

Ask Alison: How beauty brands are getting up close and personal with digitised stores

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

Bobbi-Brown-beauty-store-Covent Garden

It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. (more…)

Disneyrollergirl 2 Comments Beauty, Brands, Business of fashion, News, Retail concepts, Technology, Trends Alison Bishop, Ask Alison, beauty, BeautyMart, Birchbox, Bobbi Brown, Burberry, Clinique, Dior, long read, luxury, Marc Jacobs, retail concepts, technology

12 September, 2014

Ask Alison: Digital runways and the evolution of live-streaming at NYFW & LFW

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP who unpacks her physical-meets-digital findings so far from the SS15 fashion show season…

The fashion show is dead. Long live the interactive, digital brand experience now taking place during New York and London fashion weeks, where consumers, influencers and their collective social media clout are the preferred global audience. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Designers, Events, Fashion shows, News, Online shopping, Retail concepts, Technology, Trends Alison Bishop, Ask Alison, Burberry, Fashion Week, Gareth Pugh, guest blog, House of Holland, Hunter Original, Instagram, London Fashion Week, New York Fashion Week, Opening Ceremony, Ralph Lauren, Rebecca Minkoff, Tommy Hilfiger, Topshop, twitter

17 May, 2014

Guest post: Experiencing the Fragrance Lab at Selfridges

DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)