Tommy Hilfiger

Ask Alison: Digital runways and the evolution of live-streaming at NYFW & LFW



Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP who unpacks her physical-meets-digital findings so far from the SS15 fashion show season…

Lexus-Gareth-Pugh-ss15

The fashion show is dead. Long live the interactive, digital brand experience now taking place during New York and London fashion weeks, where consumers, influencers and their collective social media clout are the preferred global audience. (more…)



Guest post: Preppy knows best – Tommy Hilfiger’s global Prep World tour lands in London



Nothing quite sums up summer for me than the opportunity to ditch the boots and knits for a Bass Weejun and a bare ankle. Preppy fever has hit London with the arrival of Tommy Hilfiger’s pop up beach house, so retail consultant – and author of Bish-Shops blog – ALISON BISHOP (my first ever guest editor!) went to the opening to report… (more…)