Amazing really. There’s nothing fundamentally new about Aimé Leon Dore (chinos and varsity jackets – groundbreaking!), but the branding execution, styling, casting, collabs and community-building are masterful. It’s just had investment from LVMH and it seems to be the new preppy-revivalist playbook that everyone (read: Brooks Brothers, J Crew) is following closely.
I’m so thrilled for Rebecca C. Tuite who has just published her book, Seven Sisters Style (Rizzoli, £22.50). I stumbled across her site a while ago, when she linked to a blog post I wrote about Vassar Girls. She later emailed to let me know she was working on this very book.
If you loved Take Ivy, you could consider this the female version, but it’s so much more than a photo book. (more…)