preppy

Quote of the day: Maggie Bullock on J. Crew and the legacy of prep



J Crew book by Maggick Bullock - with a New Yorker prep explainer by Hua Hsu

“A man who confidently strolled into class or an office in well-scuffed bucks didn’t have to worry he’d be held back by some bourgeois triviality. He knew where he stood. So did everyone else.”
J. Crew chronicler Maggie Bullock, New Yorker

A fascinating explainer on J. Crew and the history of prep. New Yorker writer Hua Hsu reviews Bullock’s new book, deep-diving into the status signifiers of Brooks Bros, J Press and the rest, and their significance on society at large. (more…)

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Everybody wants to be Aimé Leon Dore



Aimé Leon Dore

Amazing really. There’s nothing fundamentally new about Aimé Leon Dore (chinos and varsity jackets – groundbreaking!), but the branding execution, styling, casting, collabs and community-building are masterful. It’s just had investment from LVMH and it seems to be the new preppy-revivalist playbook that everyone (read: Brooks Brothers, J Crew) is following closely.

The latest collection drops online at 11am EST tomorrow. (more…)

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Skater prep (for grown ups)



NOAH AW18 Lookbook

This shot from the Noah AW18 look book grabbed my attention last week. I thought I was over preppy anything, but right now I really want an oversized rugby, some too-short chinos (or cords) and have I mentioned my Pillow Heat deadstock Vans fixation?

Breaking it down, I don’t really want classic country club prep, I think I want skater prep – but the clean and ironed version. (more…)

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Book report: Seven Sisters Style



Seven-Sisters-style-rebecca-tuite-Rizzoli-disneyrollergirl

I’m so thrilled for Rebecca C. Tuite who has just published her book, Seven Sisters Style (Rizzoli, £22.50). I stumbled across her site a while ago, when she linked to a blog post I wrote about Vassar Girls. She later emailed to let me know she was working on this very book.

If you loved Take Ivy, you could consider this the female version, but it’s so much more than a photo book. (more…)

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