preppy

Everybody wants to be Aimé Leon Dore



Aimé Leon Dore

Amazing really. There’s nothing fundamentally new about Aimé Leon Dore (chinos and varsity jackets – groundbreaking!), but the branding execution, styling, casting, collabs and community-building are masterful. It’s just had investment from LVMH and it seems to be the new preppy-revivalist playbook that everyone (read: Brooks Brothers, J Crew) is following closely.

The latest collection drops online at 11am EST tomorrow. (more…)



Skater prep (for grown ups)



NOAH AW18 Lookbook

This shot from the Noah AW18 look book grabbed my attention last week. I thought I was over preppy anything, but right now I really want an oversized rugby, some too-short chinos (or cords) and have I mentioned my Pillow Heat deadstock Vans fixation?

Breaking it down, I don’t really want classic country club prep, I think I want skater prep – but the clean and ironed version. (more…)



Book report: Seven Sisters Style



Seven-Sisters-style-rebecca-tuite-Rizzoli-disneyrollergirl

I’m so thrilled for Rebecca C. Tuite who has just published her book, Seven Sisters Style (Rizzoli, £22.50). I stumbled across her site a while ago, when she linked to a blog post I wrote about Vassar Girls. She later emailed to let me know she was working on this very book.

If you loved Take Ivy, you could consider this the female version, but it’s so much more than a photo book. (more…)



Guest post: Mr DRG on Dehen Varsity jackets



Mr DRG spends even more time browsing shopping sites than me, so I occasionally ask him to write about his menswear finds. Here’s what he has to say about Dehen jackets…

Well… a home-run scored by Coggles, which is the only UK stockist of Dehen jackets.

As with most things in life, authenticity is key, and when it comes to Varsity (AKA Letterman) jackets, the Oregon brand has it in spades. (more…)