“A man who confidently strolled into class or an office in well-scuffed bucks didn’t have to worry he’d be held back by some bourgeois triviality. He knew where he stood. So did everyone else.” J. Crew chronicler Maggie Bullock, New Yorker
A fascinating explainer on J. Crew and the history of prep. New Yorker writer Hua Hsu reviews Bullock’s new book, deep-diving into the status signifiers of Brooks Bros, J Press and the rest, and their significance on society at large. (more…)
Amazing really. There’s nothing fundamentally new about Aimé Leon Dore (chinos and varsity jackets – groundbreaking!), but the branding execution, styling, casting, collabs and community-building are masterful. It’s just had investment from LVMH and it seems to be the new preppy-revivalist playbook that everyone (read: Brooks Brothers, J Crew) is following closely.
I’m so thrilled for Rebecca C. Tuite who has just published her book, Seven Sisters Style (Rizzoli, £22.50). I stumbled across her site a while ago, when she linked to a blog post I wrote about Vassar Girls. She later emailed to let me know she was working on this very book.
If you loved Take Ivy, you could consider this the female version, but it’s so much more than a photo book. (more…)