Everybody wants to be Aimé Leon Dore
Amazing really. There’s nothing fundamentally new about Aimé Leon Dore (chinos and varsity jackets – groundbreaking!), but the branding execution, styling, casting, collabs and community-building are masterful. It’s just had investment from LVMH and it seems to be the new preppy-revivalist playbook that everyone (read: Brooks Brothers, J Crew) is following closely.
The latest collection drops online at 11am EST tomorrow.
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Aimé Leon Dore
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