Amazing really. There’s nothing fundamentally new about Aimé Leon Dore (chinos and varsity jackets – groundbreaking!), but the branding execution, styling, casting, collabs and community-building are masterful. It’s just had investment from LVMH and it seems to be the new preppy-revivalist playbook that everyone (read: Brooks Brothers, J Crew) is following closely.

8 May, 2016

THE DRG STYLE INDEX: Céline, M.I.H Jeans, Brooks Brothers, Estée Lauder

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. M.I.H JEANS LAUNCHES A POP-UP SHOP

Happy Birthday M.i.h Jeans! Chloe Lonsdale is celebrating 10 years of M.i.h Jeans with a pop-up shop and mini-collection called The Cult Denim Project. Selling ten favourite M.i.h pieces, it includes the chambray boiler suit, which is also one of my favourite M.i.h looks. (more…)