Aime Leon Dore

Everybody wants to be Aimé Leon Dore



Aimé Leon Dore

Amazing really. There’s nothing fundamentally new about Aimé Leon Dore (chinos and varsity jackets – groundbreaking!), but the branding execution, styling, casting, collabs and community-building are masterful. It’s just had investment from LVMH and it seems to be the new preppy-revivalist playbook that everyone (read: Brooks Brothers, J Crew) is following closely.

The latest collection drops online at 11am EST tomorrow. (more…)



Shop the post: the sensible sale edit



Aime Leon Dore aw21

UPDATED: Some pieces are sold out, others have an extra 20% off…

Let’s face it, January is good for only one thing and that is the sales. I’m a very boring strategic sale shopper and use it to zero in on elevated wardrobe staples that will last. For me right now, that’s knitwear, outerwear and work wear.

Quite a few items I’ve featured on recent shopping posts are now on sale as well as perennial DRG favourites, including the Lemaire trench*, Rue de Verneuil totes* and Gabriela Hearst Merion boots*.

On the work wear front, I’ve heard that people are shopping for tailoring again (more…)