experiential retail

TRP Travel Retail Style Index: November 2020



Alison Farrington travel retail news

Welcome to our travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)

As global travel slowly picks up, we look at the business and shopping trends of the travel retail world. In recent weeks we’ve seen a spike in beauty sales in Hainan, China; K-beauty going global and a luxury brand experience with phygital appeal. (more…)



Retail safari: inside the Glossier London pop-up (updated)



Glossier retail store design

I finally made it to the Glossier London pop-up in Covent Garden. It’s been open for seven weeks and it closes on 9th Feb* at the end of the year, but I wanted to get the Christmas crowds out of the way. And the wait was worth it. Glossier is as famous for its pop-ups as its cult-like community and influential cool-luxe aesthetic. Having started out as an e-commerce brand, it has slowly built a strategy of opening pop-ups in key markets to test our products, meet its customers and build hype around the brand.

With still only 36 products in the line, the five-year-old old brand is still small, but the appeal is huge. (more…)



What happened when Lisa Eldridge won Audrey Hepburn’s lipstick at auction



Audrey Hepburn Cartier lipstick

“Audrey Hepburn’s lipstick holder should be owned by one person on this earth, and that is me.”

Auctions are the epitome of experiential retail. A thrilling experience, they combine drama, desire, competition, social interaction and a bit of a gambler mentality. I’ve only been to an auction once, years ago, a Christie’s sale of pop art posters and design. It was relatively tame and we ended up with a much-loved Robert Indiana LOVE poster that I *think* Tommy Roberts (of Mr Freedom and Tom Tom fame) also bid for.

If you want a sense of what it’s like to bid for something really coveted, watch Lisa Eldridge’s account of bidding for Audrey Hepburn’s Cartier lipstick holder. (more…)



THE DRG STYLE INDEX: KENZO, NOT JUST A LABEL, APPLE



It’s a bit of a retail focus on the DRG STYLE INDEX this week. Here’s the latest weekly ranking of the brands buzzing on my radar…

1. KENZO X H&M

Kenzo X H&M collaboration launches 3rd November 2016
Thoughts on Kenzo for H&M, the latest of H&M’s collabs, launching in November? I think it’s going to be one of their better collaborations. Kenzo’s Humberto Leon and Carol Lim are experts at retail and marketing after all, which are arguably as important as the design elements in these mega collaborations. (more…)