experiential retail

What happened when Lisa Eldridge won Audrey Hepburn’s lipstick at auction



Audrey Hepburn Cartier lipstick

“Audrey Hepburn’s lipstick holder should be owned by one person on this earth, and that is me.”

Auctions are the epitome of experiential retail. A thrilling experience, they combine drama, desire, competition, social interaction and a bit of a gambler mentality. I’ve only been to an auction once, years ago, a Christie’s sale of pop art posters and design. It was relatively tame and we ended up with a much-loved Robert Indiana LOVE poster that I *think* Tommy Roberts (of Mr Freedom and Tom Tom fame) also bid for.

If you want a sense of what it’s like to bid for something really coveted, watch Lisa Eldridge’s account of bidding for Audrey Hepburn’s Cartier lipstick holder. (more…)



THE DRG STYLE INDEX: KENZO, NOT JUST A LABEL, APPLE



It’s a bit of a retail focus on the DRG STYLE INDEX this week. Here’s the latest weekly ranking of the brands buzzing on my radar…

1. KENZO X H&M

Kenzo X H&M collaboration launches 3rd November 2016
Thoughts on Kenzo for H&M, the latest of H&M’s collabs, launching in November? I think it’s going to be one of their better collaborations. Kenzo’s Humberto Leon and Carol Lim are experts at retail and marketing after all, which are arguably as important as the design elements in these mega collaborations. (more…)



Don’t Miss: Tiffany’s New York minute in London



Tiffany & Co. Fifth & 57th at Selfridges - New York

The Selfridges x Tiffany & Co. ‘Fifth & 57th’ exhibition is yet another example of luxury brands seducing existing and prospective customers with immersive bricks and mortar experiences. This delightful experience takes place in the Old Selfridges Hotel, an annexe behind Selfridges where you’ll ascend a couple of flights of stairs and find yourself seeemingly slap bang in the cross fire of Fifth Avenue and 57th Street, New York. (more…)



Feeling at home at the revamped Hermes New Bond Street store



London's Hermes New Bond Street flagship reopens

Making your retail store feel like a home – a relaxing, inviting and luxurious one – is quite the thing right now and Herme?s has of course nailed it. Enter exhibit A: its newly re-zhuzhed London flagship in the old Time & Life building in New Bond Street. This year marks its 40th anniversary in this location and it’s celebrated by doubling the size, enhancing the tactile factor and giving us a whole lot more product. (more…)