experiential retail

What I learnt at the Selfridges Disneyrollergirl denim workshop



Selfridges-Denim-Studio-Window 4

Selfridges is the undisputed leader of innovation when it comes to London’s department stores. While Liberty may be the go-to for a great edit and unexpected finds, Harrods for ultimate luxury and Harvey Nichols for the newest labels, Selfridges is the retail risk-taker and rule-breaker.

This summer’s big takeover has been all about denim, from the newly-opened £6 million Denim Studios on the third floor, to the fantastic windows depicting the nuances of every denim tribe you can think of. Here’s what I learnt from the personal shoppers and alterations team at my recent Disneyrollergirl Denim Workshop. (more…)



Guest post: The craft of watch-making and experiential retail from Jaeger–LeCoultre at Harrods



JLC AT HARRODS

There’s something charming, and humbling about a one-to-one session with a true craftsman, not least when it comes to haute horlogerie with one of my favourite watch brands: Jaeger-LeCoultre. I’m a big fan of the Reverso watch from the Swiss luxury watch-maker (have you seen its latest collab with Valextra? Oh my!), that just happens to be celebrating its 180th anniversary with a dedicated exhibition space at Harrods. (more…)



Last chance: So Dior at Harrods



Gosh isn’t there a lot going on with retail right now? Online may be the all-powerful monster threatening the high street, but bricks and mortar stores are fighting back by ramping up the drama and excitement on offer.

This weekend is your last chance to get involved in the multi-sensory experience that is Dior at Harrods. (more…)