Normcore

Meet The Modist



The Modist ecommerce site
Last week, the New York Times alerted me to the new e-tail site The Modist (‘luxury modest style for extraordinary women’ is its tag line). Although I’m not a religiously modest dresser, I do like a covered-up leg and oversized silhouette, not to mention lots of layers. (more…)



Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)



R.I.P American Apparel (London)



American Apparel London

If you’re in the UK and want to buy American Apparel tube socks, triangle bras or grey marl tees (aka my casual staples), you’ve only one destination now. The only American Apparel London store standing is in Camden since putting its UK business into administration (and we’re not even sure how long that’s open for). (more…)