Loved the subverted normcore-meets-corporatecore vibes at Miu Miu SS22. The perfect coat, chinos, shorts, button downs and New Balance trainers, all in deconstructed proportions and styled with Miuccia-approved grey socks. And for after work, the chicest appliqued silk skirt suits and shift dresses.
Vogue described it as a ‘back-to-work wardrobe for the post-pandemic age’. As discussed here a year ago and again a couple of months ago, it’s a sign that young office workforce enterers want their slice of the corporate-wear life – but make it Fashion. (more…)
Last week, the New York Times alerted me to the new e-tail site The Modist (‘luxury modest style for extraordinary women’ is its tag line). Although I’m not a religiously modest dresser, I do like a covered-up leg and oversized silhouette, not to mention lots of layers. (more…)
So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.
This time it’s youthful 90s normcore which makes much more sense. (more…)